ProcureCon Marketing 2017

November 28-November 30, 2017

New Orleans Marriott, LA

1.888.482.6012

Our Speakers

Greg Antoniono
Greg Antoniono
Director, Strategic Sourcing
Anthem
Terri Bowers
Terri Bowers
Senior Business Engagement Manager Marketing/Advertising
Microsoft Corporation
Mary Ann Brennan
Mary Ann Brennan
Senior Director Global Procurement
Mattel Inc.
Mary Ann Brennan is a Global Marketing, Sales and Supply Chain leader with over 26 years’ experience within the Retail, Telecommunications, Non-Profit, Entertainment, Financial Services and CPG industries. At Mattel, the world’s largest toy company, Mary Ann currently serves as the Senior Director of Global Indirect Procurement managing nearly $1B in spend. She is based out of the Mattel Headquarters in El Segundo, CA managing a global team. During her tenure, she has partnered with executives of leading Fortune 500 companies to develop successful and sustainable relationships and is responsible for building leading edge indirect procurement teams contributing to more than $300MM in efficiencies. As a marketer, Mary Ann worked on brands such as Time Warner/Six Flags, Countrywide/Bank of America, and Wells Fargo and as a procurement professional she now works on brands such as Barbie, Hot Wheels, American Girl, and Fisher Price. Mary Ann earned her Bachelor of Science degree from the University of Southern California (USC) Marshall School of Business with a dual emphasis in Marketing and Finance
Stephen  Broderick
Stephen Broderick
Global CEO
Firm Decisions LLC
Bill  Bruno
Bill Bruno
CEO – North America
Ebiquity
Martin Cass
Martin Cass
CEO
Assembly
Brett Colbert
Brett Colbert
Chief Procurement Officer
MDC Partners
Passionate about delivering genuine value and driving results through collaboration, Chief Procurement Officer of MDC Partners Brett Colbert works with MDC partner firms and agencies to optimize clients’ marketing investments.  Throughout his career, Brett has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement.  
After over a decade in executive management at both adverting and media agencies, Brett began building marketing procurement teams for major brands. Having led Global teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett eventually returned to the Agency world, joining MDC Partners in 2012. 
Enrique Cordero
Enrique Cordero
Director, Global Marketing Services Procurement
Merck
Frank Derosa
Frank Derosa
Senior Vice President, Client Sourcing And Optimization
Weber Shandwick
Nick Distasi
Nick Distasi
Director, Sales and Marketing Procurement
Sanofi
Bill Duggan
Bill Duggan
Group Executive Vice President
Association of National Advertisers

Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

J. Francisco Escobar
J. Francisco Escobar
President
JFE International Consultants, Inc.

J. Francisco Escobar serves as a business management advisor to advertisers, service providers, and intermediaries in the marketing services industry.  The organization was formed in 2003 as a Minority Business Enterprise.  Francisco has developed and implemented numerous processes to improve relationships between marketing stakeholders and their supplier-partners.  Additionally, JFE International Consultants regularly conducts seminars on optimizing relationships with Marketing Procurement, educating all parties about the latest trends and best practices.

Francisco has been heavily involved in all aspects of commercial relationship management for over three decades, structuring, negotiating and executing “win-win” agreements across a number of categories including advertising, public relations, promotions, experiential/events, interactive, and co-op marketing. 

Francisco was educated in a multicultural environment gaining fluency in Spanish, French and Italian.  Following advanced studies in Economics and a Masters in Business Administration, he gained 23 years of experience with Texas Instruments in global financial, marketing and procurement management.   

Melissa Gerlach
Category Manager, Marketing & eCommerce Procurement
Grainger
Steven Dubroff
Steven Dubroff
Director - Global Procurement
MetLife

Steve has over 24 years of experience sourcing advertising, marketing and print in the CPG, financial services, healthcare, hospitality, insurance and Internet industries – well before Sourcing became what it is today. While Steve spent most of his career on the client side, he also has experience on the agency side. Having worked at some of the best known Fortune 500 companies, including Cigna, Starwood Hotels Worldwide and Aol, he currently serves as Director, Global Procurement at MetLife.  He leads the Advertising, Marketing and Print team responsible for supporting North America, AsiaPac, EMEA and LatAm and is based out of MetLife’s new corporate offices in Raleigh, NC.

Nelson Geter
Nelson Geter
Senior Category Manager, Indirect Purchasing - Marketing
The JM Smucker Company
George Giassopoulos
George Giassopoulos
Senior Director, Global Media & Marketing Agencies – Global Procurement
Pfizer
Alex Goffey
Alex Goffey
Strategic Sourcing Manager
Twitter
Bruno Gralpois
Bruno Gralpois
Co-Founder, Principal and Chief Mania Officer
Agency Mania Solutions

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

John Hardy
John Hardy
Enterprise Marketing Sourcing
The Walt Disney Company (formerly)
Kim Johnson
Kim Johnson
Senior Vice President, Corporate Functions Strategic Sourcing Lead
SunTrust Banks Inc
Stacy Joslin
Stacy Joslin
Global Supplier Relationship Management and Marketing Procurement Lead
Citrix

Following a career launch in the nonprofit space, Stacy's 15 years of experience in procurement began in e-sourcing, and later developed into procurement consulting work across sectors and categories, and finally into Marketing procurement leadership roles in the pharmaceutical and technology industries.  A few of her areas of current focus and interest include supplier-enabled innovation, agency engagement optimization, and procurement approaches for not-for-profit organizations and small businesses. 

Stacy currently serves as Americas Indirect and Global Marketing Procurement Lead for Citrix, where she manages the compete profile of marketing and media spend across regions and divisions.  Prior to Citrix, Stacy held roles in global Agencies category leadership and Marketing transformation implementation with Novartis.

Stacy holds a BA in English and Spanish from Dickinson College, as well as both an MBA in Marketing and Master of International Business from the University of Pittsburgh.

David Kern
David Kern
Head Of Procurement
TripAdvisor
Crystal Khalil
Crystal Khalil
Senior Manager, Procurement
Porsche Cars North America, Inc.

Crystal Khalil brings 20 plus years of global supply chain industry experience, including manufacturing scheduling, indirect & direct commodity sourcing, negotiation, and contract management. As Manager, Procurement and Supplier Contracts for Porsche Cars North America, Inc., Crystal leads a strong centralized team responsible for strategic sourcing and procurement of all goods and services in North America. Prior to joining Porsche, Khalil held leadership roles at Coca-Cola Enterprises, and National Service Industries. Her previous roles included Travel Manager; where she was responsible for managing the global travel spend for Coca-Cola Enterprises.  Khalil also served in additional positions in indirect procurement managing over $600 million dollars in professional services spend. Khalil has a master’s degree from Central Michigan University and a bachelor’s degree in operations from DeVry University.

Donald Lee
Donald Lee
Director, Strategic Sourcing
MDC Partners
Skip Lorimer
Skip Lorimer
Lead Sourcing Manager for Global Marketing Services
Amway Corporation

Skip helps lead the procurement of marketing services for Amway, a $9 billion corporation. His responsibilities include collaborating with other cross functional teams focused on creating innovation around cost control, process improvements and other supply chain initiatives. His responsibilities include Supplier Relationship Management projects such as standardizing RFPs, developing onboarding programs for agencies, and establishing metrics for evaluating marketing suppliers. Skip also currently oversees marketing and digital procurement in the APAC regions with responsibility for sourcing the digital and marketing firms in Japan, Korea, Singapore, Australia and Malaysia.

Prior to Amway, Skip’s background was with advertising agencies where he was responsible for marketing planning, research, development of creative briefs, account management and sales. He worked with brands such as Pepsi, Gerber Baby Foods, Maker’s Mark bourbon and Meijer stores at regional and national ad agencies including Tracy-Locke, Earle Palmer Brown and several others. Skip also started and owned his own business, a sign-making franchise called Signs By Tomorrow. He has been on the Board of Directors at several Ad Clubs, is a frequent speaker at area colleges on marketing procurement, advertising and branding and is actively involved in the community.

Bill Matthews
Bill Matthews
Global Senior Category Manager, Marketing Procurement
Edgewell Personal Care
Meera Patel
Enterprise Marketing Sourcing
The Walt Disney Company
Michael Rafferty
Michael Rafferty
Executive Director, Global Marketing Procurement
Kaplan

Michael Rafferty is the Executive Director of Global Marketing Procurement for Kaplan Inc. where he partners with Marketing on managing their $400 million global investment. Prior to Kaplan, Michael led the Marketing Procurement Organization at Altria Group Inc. where, under his leadership, his team collaborated with Marketing to collectively identify and deliver over $50 million in savings to reinvest in brand building opportunities. His leadership roles at Altria Group in Finance, Sales and Marketing Services provided Michael the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment. Michael spends his time between his home in Knoxville, TN and Kaplan’s Fort Lauderdale, FL headquarters.

Deserae Ryan
Deserae Ryan
Director, Strategic Partnerships – Mega Platforms
Intuit Inc.
Eric Samuelson
Eric Samuelson
Strategic Sourcing Director
Czarnowski Exhibit Services
Robert Sarasua
Robert Sarasua
Director, Marketing Procurement
Luxottica Retail
Pauline Olson
Pauline Olson
Senior Purchasing Manager
Brinker International
Alessandra Scocco
Senior Strategic Sourcing Manager
Google
Mithun Sharma
Mithun Sharma
Senior Director, Strategic Sourcing and Procurement
Gap Inc.
Larry Smith
Larry Smith
Strategic Sourcing Director, Global Commercial Marketing and Sales Team
Mars

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be participating in an In Conversation session, examining ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’.

Jerry Spokes
Jerry Spokes
Director, Strategic Sourcing and Supplier Governance
Cambia Health Solutions
Kevin Stacey
Kevin Stacey
Manager, Category Management, Marketing & Advertising
TD Ameritrade

Kevin Stacey is a Category Manager at TD Ameritrade, focusing on Marketing and Advertising spend, and brings eight years of professional experience in the Marketing and Advertising space from both the client-side and agency perspectives.  He specializes in agency selections, retainer and project fee negotiations, media-related initiatives, and agency production arrangements.  Kevin earned his BS in Finance from the University of Dayton and his MBA from Cleveland State University.

Michael Taylor
Michael Taylor
Director, Marketing & Sales Procurement
Dr Pepper Snapple Group
Michelle Trout
Michelle Trout
Indirect Procurement Director
Brinker International, Inc.
Jim Wallace
Jim Wallace
Global Head of Agency Strategy and Management
Hewlett-Packard Inc.
Kerry Welland
Kerry Welland
Chief Procurement Officer
Travelport
Fiona Foy
Fiona Foy
Managing Director, North America
Firm Decisions LLC
Fiona Foy began her Marketing Procurement career at RBS Group in 2000, where she commercially managed the largest UK media pitch to that date. From there she has led both the UK & Global Marketing Procurement teams at Orange followed by 10 years in Vodafone’s Global Marketing Procurement team based in Luxembourg. In her Marketing Procurement roles, Fiona has worked across all marketing disciplines with a keen focus on driving media agency value and transparency. She has commercially led all of Vodafone’s media reviews in the last 10 years, from local in-market reviews to the 2 global reviews in the last 6 years with an annual media spend in excess of €650m. She has delivered double digit media value through the agency negotiations, looking to continuously be ahead of the marketplace and locking this into a formal contract with the agency. She is very much looking forward to moving to the ‘other-side’, where she can share her experiences and procurement knowledge with our clients.
Henrik Johansson
Henrik Johansson
CEO & Co-Founder
Boundless
Jon Webb
Jon Webb
Managing Partner
Gain Theory

Jon is a Managing Partner at Gain Theory, a global consultancy that partners with brands to maximise marketing value. Jon helps clients understand how to optimise the value of marketing investments by leveraging market-leading tactics devised through intelligent data, analytics, insight and consultancy. His work in this area has helped leading brands improve new launch forecasting; optimising the mix between paid, owned and earned media as well as course correction in-campaign. Jon’s work is committed to delivering insights that are focused towards specific KPIs that can have a real and demonstrable impact on the bottom line and Jon’s high-touch consultative approach ensures successful activation in ranges as diverse as retail, financial services, tech brands and entertainment.

Corey O'Brien
Corey O'Brien
Vice President
Aquent Studios

Corey O’Brien is Vice President of Aquent Studios, a marketing execution and consulting agency. He is responsible for leading all business development efforts and supporting new client engagements throughout 17 studios across the United States.

He has extensive experience helping Fortune 500 clients solve challenges across the spectrum of marketing, creative, and digital projects, especially in the areas of process efficiency, cost reduction, and scalability.

Corey has over 12 years of experience in the marketing solutions industry and holds a bachelor’s degree in Integral Studies from St. Mary’s College of California and an M.B.A. from Dominican University of California.

Richard Benyon
Richard Benyon
CEO
Decideware, Inc.
Richard Benyon is the CEO and co-founder of Decideware Inc, a role that sees him work closely with executives in the world’s largest advertisers helping them manage the performance of, and relationships with their marketing and communication agencies.

The combination of a 20 year background in enterprise software development, along with a deep understanding of the marketing procurement and agency management arena, provides Richard a unique perspective of the industry.

Richard has a Bachelor of Science Electronic Engineering (Honors) from the University of Natal, South Africa.
Edward McAndrews
Edward McAndrews
Head of Procurement-North America
AstraZeneca

Ed is currently the Head of Procurement for North America at AstraZeneca. In this role he leads the US and Canada in market procurement teams. He also has global accountability for AstraZeneca’s core commercial categories including Advertising, Digital/Media, Market Research, Contract Sales and PR. Prior to his role as Head of Procurement, Ed held multiple Global Category Leader roles where he developed and implemented global category strategies across key global markets. Established, developed, and managed key global supplier relationships and implemented global category best practices and sourcing programs. Ed has experience in procurement technology implementing Ariba platforms on a global scale and process expertise in strategic sourcing and category management. Ed holds a Bachelors Degree from Eastern University and an MBA from St. Josephs University.

Janice Norton
Janice Norton
Global Category Manager, Media and Digital
AstraZeneca
Stacy Jensen
Stacy Jensen
Senior Manager, Agency Alliance Management
Novo Nordisk
Becca Miller
Becca Miller
Strategic Sourcing Manager
Google
Petros Paranikas
Petros Paranikas
Partner and Managing Director
The Boston Consulting Group
Myles Peacock
Myles Peacock
Chief Executive Officer
CreativeDrive
Antonio Humphreys
Antonio Humphreys
Senior Manager, Global Procurement
Adobe Systems, Inc.
Harish Hemmige
Harish Hemmige
Partner
Boston Consulting Group
Larry Byrne
Larry Byrne
Chief Content Office
Prodigious
Jennifer Mallon
Jennifer Mallon
Manager, Marketing Procurement
Harry & David
Sally McKechnie
Sally McKechnie
CPO, Assistant Vice President Procurement & Property Management
Louisiana State University
Crystal Ryu
Crystal Ryu
Marketing Sourcing
Airbnb
Fraz Baig
Fraz Baig
Senior Manager, Corporate Procurement
Ace Hardware
Michael Fielding
Michael Fielding
Category Manager, Global Procurement
Adobe
Melinda McLaughlin
Melinda McLaughlin
Chief Marketing Officer
Extreme Reach

Melinda is Chief Marketing Officer of Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management. She spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement.

Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Prior to joining Extreme Reach in 2015, she was CMO at Tremor Video, a video advertising technology company for brand marketing.

Jill Rankin
Jill Rankin
Associate Director, Global Sourcing Category Manager
Boehringer Ingelheim Pharmaceuticals
Jessica Mercuriali
Jessica Mercuriali
Senior Manager, Windows and Devices Marketing
Microsoft
Michael Takyi
Michael Takyi
Category Lead
Mondelez (Formerly)
Andrew Bailey
Andrew Bailey
Partner & Chief Executive Officer, North America
The&Partnership

A digital native, Andrew has spent his career helping some of the world’s most recognized brands like Campbell’s, HP, Visa, Procter & Gamble, GE, Dow Jones and Mars navigate the intersection of brand and digital, and build lasting relationships with their customers.

At The&Partnership Andrew spends a good deal of his time building bespoke new-model agency set-ups for clients like the Wall Street Journal and TELUS (Canada’s second largest telco), saving them 20% to 30% on their agency and media spends. He is intensely focused on creating the agency of the future -- bringing media, digital, social and brand disciplines all together in one team with one bottom line -- for a number of smart marketers, both huge and small. And The&Partnership’s growth rate of 400% in his three years of leadership is proof.

Prior to joining The&Partnership, Andrew was Chairman of BBDO’s Proximity North America, one of the world’s largest and most awarded agency networks. Marketing Magazine named him a “One to Watch,” Advertising Age named him to their “Top 40 Under 40,” and he was appointed to Marketing Magazine’s Advisory Board.

Michael Dunlap
Michael Dunlap
Event Director
ProcureCon
Mike is experienced in both procurement and meetings/event management, having worked with companies such as Citibank, Ernst and Young (EY) and several non-profit associations.  While at Citi, Mike worked on various procurement change management initiatives related to saves reporting, contract auditing, and contract management. Mike’s event management experience spans gala dinners, association meetings and street parades/festivals.

Mike is looking forward to leveraging his expertise to create an educational, insightful, and entertaining experience for ProcureCon Travel’s delegates, speakers, and sponsors.  Outside of ProcureCon you can find Mike on the slopes in Italy, Canada, US, and Switzerland in the never-ending pursuit of fresh powder. 
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