ProcureCon Marketing 2017

November 28-November 30, 2017

New Orleans Marriott, LA

1.888.482.6012

Our Speakers

We're already at work booking an industry-leading roster of speakers for 2017 - keep an eye on this page for updates.

If you would be interested in being a part of ProcureCon Marketing, we would love to hear from you.

Click Here to view the list of speakers from our 2016 event.

Gabby Albert
Gabby Albert
Senior Director, Indirect Sourcing
Hilton
Greg Antoniono
Greg Antoniono
Director, Strategic Sourcing
Anthem
Tracy Baeckler
Tracy Baeckler
Senior Manager, Paid Social Media
eBay
Terri Bowers
Terri Bowers
Senior Business Engagement Manager Marketing/Advertising
Microsoft Corporation
Mary Ann Brennan
Mary Ann Brennan
Senior Director Global Procurement
Mattel Inc.

Mary Ann has over 17 years of marketing experience in the financial services, telecommunications, nonprofit and entertainment industries and over 6 years of sourcing experience within the CPG industry. She currently serves as Senior Director, Global Procurement at Mattel. She leads the International Indirect Sourcing teams that support all categories for the APAC, Europe, Brazil and Spanish Latin America regions as well as the global category teams for Marketing and Corporate Services based out of their Corporate Headquarters in Southern California.

Martin Cass
Martin Cass
CEO
Assembly
Brett Colbert
Brett Colbert
Chief Procurement Officer
MDC Partners
Passionate about delivering genuine value and driving results through collaboration, Chief Procurement Officer of MDC Partners Brett Colbert works with MDC partner firms and agencies to optimize clients’ marketing investments.  Throughout his career, Brett has led both agencies and clients through diverse and challenging situations resulting in value creation and effective operational improvement.  
After over a decade in executive management at both adverting and media agencies, Brett began building marketing procurement teams for major brands. Having led Global teams at Time Warner, Nestlé and Anheuser-Busch InBev, Brett eventually returned to the Agency world, joining MDC Partners in 2012. 
Enrique Cordero
Enrique Cordero
Director, Global Marketing Services Procurement
Merck
Frank Derosa
Frank Derosa
Senior Vice President, Client Sourcing And Optimization
Weber Shandwick
Nick Distasi
Nick Distasi
Director, Sales and Marketing Procurement
Sanofi
Bill Duggan
Bill Duggan
Group Executive Vice President
Association of National Advertisers

Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

J. Francisco Escobar
J. Francisco Escobar
President
JFE International Consultants, Inc.

J. Francisco Escobar serves as a business management advisor to advertisers, service providers, and intermediaries in the marketing services industry.  The organization was formed in 2003 as a Minority Business Enterprise.  Francisco has developed and implemented numerous processes to improve relationships between marketing stakeholders and their supplier-partners.  Additionally, JFE International Consultants regularly conducts seminars on optimizing relationships with Marketing Procurement, educating all parties about the latest trends and best practices.

Francisco has been heavily involved in all aspects of commercial relationship management for over three decades, structuring, negotiating and executing “win-win” agreements across a number of categories including advertising, public relations, promotions, experiential/events, interactive, and co-op marketing. 

Francisco was educated in a multicultural environment gaining fluency in Spanish, French and Italian.  Following advanced studies in Economics and a Masters in Business Administration, he gained 23 years of experience with Texas Instruments in global financial, marketing and procurement management.   

Melissa Gerlach
Melissa Gerlach
Category Manager, Marketing & eCommerce Procurement
Grainger
Steven Dubroff
Steven Dubroff
Director - Global Procurement
MetLife

Steve has over 24 years of experience sourcing advertising, marketing and print in the CPG, financial services, healthcare, hospitality, insurance and Internet industries – well before Sourcing became what it is today. While Steve spent most of his career on the client side, he also has experience on the agency side. Having worked at some of the best known Fortune 500 companies, including Cigna, Starwood Hotels Worldwide and Aol, he currently serves as Director, Global Procurement at MetLife.  He leads the Advertising, Marketing and Print team responsible for supporting North America, AsiaPac, EMEA and LatAm and is based out of MetLife’s new corporate offices in Raleigh, NC.

Nelson Geter
Nelson Geter
Senior Category Manager, Indirect Purchasing - Marketing
The JM Smucker Company
George Giassopoulos
George Giassopoulos
Senior Director of Global Marketing and Procurement
Pfizer
Alex Goffey
Alex Goffey
Strategic Sourcing Manager
Twitter
Bruno Gralpois
Bruno Gralpois
Co-Founder, Principal and Chief Mania Officer
Agency Mania Solutions

A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.

John Hardy
John Hardy
Enterprise Marketing Sourcing
The Walt Disney Company (formerly)
Vivien Harmon
Vivien Harmon
Senior Manager, Enterprise Sourcing - Marketing
McKesson
Kim Johnson
Kim Johnson
Senior Vice President, Corporate Functions Strategic Sourcing Lead
SunTrust Banks Inc
Stacy Joslin
Stacy Joslin
Global Supplier Relationship Management and Marketing Procurement Lead
Citrix

Following a career launch in the nonprofit space, Stacy's 15 years of experience in procurement began in e-sourcing, and later developed into procurement consulting work across sectors and categories, and finally into Marketing procurement leadership roles in the pharmaceutical and technology industries.  A few of her areas of current focus and interest include supplier-enabled innovation, agency engagement optimization, and procurement approaches for not-for-profit organizations and small businesses. 

Stacy currently serves as Americas Indirect and Global Marketing Procurement Lead for Citrix, where she manages the compete profile of marketing and media spend across regions and divisions.  Prior to Citrix, Stacy held roles in global Agencies category leadership and Marketing transformation implementation with Novartis.

Stacy holds a BA in English and Spanish from Dickinson College, as well as both an MBA in Marketing and Master of International Business from the University of Pittsburgh.

David Kern
David Kern
Head Of Procurement
TripAdvisor
Crystal Khalil
Crystal Khalil
Senior Manager, Procurement
Porsche Cars North America, Inc.

Crystal Khalil brings 20 plus years of global supply chain industry experience, including manufacturing scheduling, indirect & direct commodity sourcing, negotiation, and contract management. As Manager, Procurement and Supplier Contracts for Porsche Cars North America, Inc., Crystal leads a strong centralized team responsible for strategic sourcing and procurement of all goods and services in North America. Prior to joining Porsche, Khalil held leadership roles at Coca-Cola Enterprises, and National Service Industries. Her previous roles included Travel Manager; where she was responsible for managing the global travel spend for Coca-Cola Enterprises.  Khalil also served in additional positions in indirect procurement managing over $600 million dollars in professional services spend. Khalil has a master’s degree from Central Michigan University and a bachelor’s degree in operations from DeVry University.

Amy Leddy
Amy Leddy
Director, Category Strategy
Liberty Mutual Insurance
Donald Lee
Donald Lee
Director, Strategic Sourcing
MDC Partners
Bill Matthews
Bill Matthews
Global Senior Category Manager, Marketing Procurement
Edgewell Personal Care
Meera Patel
Meera Patel
Enterprise Marketing Sourcing
The Walt Disney Company
Michael Rafferty
Michael Rafferty
Executive Director, Global Marketing Procurement
Kaplan

Michael Rafferty is the Executive Director of Global Marketing Procurement for Kaplan Inc. where he partners with Marketing on managing their $400 million global investment. Prior to Kaplan, Michael led the Marketing Procurement Organization at Altria Group Inc. where, under his leadership, his team collaborated with Marketing to collectively identify and deliver over $50 million in savings to reinvest in brand building opportunities. His leadership roles at Altria Group in Finance, Sales and Marketing Services provided Michael the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment. Michael spends his time between his home in Knoxville, TN and Kaplan’s Fort Lauderdale, FL headquarters.

Deserae Ryan
Deserae Ryan
Group Manager – Marketing Strategic Partnerships
Intuit Inc.
Eric Samuelson
Eric Samuelson
Strategic Sourcing Director
Czarnowski Exhibit Services
Robert Sarasua
Robert Sarasua
Director, Marketing Procurement
Luxottica Retail
Alessandra Scocco
Senior Strategic Sourcing Manager
Google
Mithun Sharma
Mithun Sharma
Senior Director, Strategic Sourcing and Procurement
Gap Inc.
Larry Smith
Larry Smith
Strategic Sourcing Director, Global Commercial Marketing and Sales Team
Mars

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be participating in an In Conversation session, examining ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’.

Jerry Spokes
Jerry Spokes
Director, Strategic Sourcing and Supplier Governance
Cambia Health Solutions
Kevin Stacey
Kevin Stacey
Manager, Category Management, Marketing & Advertising
TD Ameritrade

Kevin Stacey is a Category Manager at TD Ameritrade, focusing on Marketing and Advertising spend, and brings eight years of professional experience in the Marketing and Advertising space from both the client-side and agency perspectives.  He specializes in agency selections, retainer and project fee negotiations, media-related initiatives, and agency production arrangements.  Kevin earned his BS in Finance from the University of Dayton and his MBA from Cleveland State University.

Michael Taylor
Michael Taylor
Director, Marketing & Sales Procurement
Dr Pepper Snapple Group
Michelle Trout
Michelle Trout
Indirect Procurement Director
Brinker International, Inc.
Jim Wallace
Jim Wallace
Global Head of Agency Strategy and Management
Hewlett-Packard Inc.
Kerry Welland
Kerry Welland
Chief Procurement Officer
Travelport
Michael Dunlap
Michael Dunlap
Event Director
ProcureCon
Mike is experienced in both procurement and meetings/event management, having worked with companies such as Citibank, Ernst and Young (EY) and several non-profit associations.  While at Citi, Mike worked on various procurement change management initiatives related to saves reporting, contract auditing, and contract management. Mike’s event management experience spans gala dinners, association meetings and street parades/festivals.

Mike is looking forward to leveraging his expertise to create an educational, insightful, and entertaining experience for ProcureCon Travel’s delegates, speakers, and sponsors.  Outside of ProcureCon you can find Mike on the slopes in Italy, Canada, US, and Switzerland in the never-ending pursuit of fresh powder.