ProcureCon Marketing 2024

November 18 - 20, 2024

JW Marriott LA LIVE, CA

Corey O'Brien

Vice President Aquent Studios

Corey O’Brien is Vice President of Aquent Studios, a marketing execution and consulting agency. He is responsible for leading all business development efforts and supporting new client engagements throughout 17 studios across the United States.

He has extensive experience helping Fortune 500 clients solve challenges across the spectrum of marketing, creative, and digital projects, especially in the areas of process efficiency, cost reduction, and scalability.

Corey has over 12 years of experience in the marketing solutions industry and holds a bachelor’s degree in Integral Studies from St. Mary’s College of California and an M.B.A. from Dominican University of California.

DAY 1: Monday November 18, 2024 (OPEN TO ALL ATTENDEES)

11:00 AM Panel: By Design Or Default? Driving Excellence In Your Agency And In-House Roster

While the traditional AOR model has been around for decades, is it the best model for your organization and marketing team? This panel of experts will talk you through how to assess whether your current model makes sense and share insights on others who’ve evolved their agency model to incorporate additional agency expertise. You’ll leave this panel with an understanding of:

  • What to consider when re-evaluating your current agency model
  • Determining how and when to approach the conversation with your marketing team
  • How to set up your in-house and niche agencies for success

Check out the incredible speaker line-up to see who will be joining Corey.

Download The Latest Agenda