ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Corey O'Brien, Vice President at Aquent Studios

Corey O'Brien

Vice President
Aquent Studios

Day 1

10:50 AM Panel: Evolution of the In-House Agency Model 2.0: Ensuring Continued Success of Your In-House Strategy

With many brands having made the shift from their AOR to in-housing creative and advertising, it can be tempting to assume that everything’s running smoothly once it’s set up. However like any relationship, In-Housing requires ongoing attention, care and TLC to ensure that it continually delivers for your marketing stakeholders.  

This panel will take a broad look at how leading brands (with the help of procurement of course) holistically look at their overall labor strategy and determine whether they’ve optimized their external agency mix to match the maturity of their in-house model.   

• In-housing fact vs. fiction
• Can you get the same benefits without going in-house?
• Determining the optimal resource mix
• Setting up your in-house agency for success

Check out the incredible speaker line-up to see who will be joining Corey.

Download The Latest Agenda