Lamont Robinson | ProcureCon keting

Lamont Robinson

Lamont Robinson

President and CEO Robinson LaRueCo Consulting LLC
Lamont Robinson is an award-winning procurement executive, supplier diversity strategist, author, speaker, and founder of Robinson LaRueCo Consulting, LLC. With more than 25 years of leadership experience, he has helped Fortune 500 companies transform supplier diversity from a compliance initiative into a strategic business function that drives innovation, strengthens supply chains, mitigates risk, and creates measurable enterprise value. Throughout his career, Lamont has led supplier diversity and responsible sourcing initiatives for global organizations, developing programs that align procurement strategy with business performance while navigating today's evolving legal and regulatory landscape. His expertise spans supplier diversity, strategic sourcing, procurement transformation, supplier development, responsible sourcing, sustainability, and executive leadership. Lamont is the author of TransformNational: Journey of a Bastard, an inspiring memoir that chronicles his personal journey of resilience, faith, and leadership. As a sought-after keynote speaker and trusted advisor, Lamont regularly speaks to corporate executives, procurement professionals, industry associations, and diverse business communities on the future of supplier diversity, procurement innovation, and economic opportunity. Known for combining strategic insight with practical solutions, he challenges organizations to rethink traditional approaches and build supplier ecosystems that create lasting value for businesses, suppliers, and communities alike. Lamont's mission is simple: Keep the Name. Change the Game.

Tuesday November 10, 2026

4:00 PM Fireside Chat: How To Work With Small and Upcoming Businesses

The next wave of marketing innovation is often driven by smaller, emerging players. In this fireside chat, hear how one organization has created pathways for smaller and diverse suppliers to win work, from tailored RFP processes to capacity-building support and fairer commercial terms. Listen to stories about what has worked, what hasn't, and how to measure impact beyond simple spend metrics. 

  • Adjust commercial terms to balance fairness, risk, and long‑term partnership 
  • Capture and report the benefits of working with smaller businesses, such as innovation and agility 
  • Share lessons learned on what has and hasn't worked in opening doors to new players 

Check out the incredible speaker line-up to see who will be joining Lamont.

Download The Latest Agenda