New to marketing procurement or building the category within your organization? This interactive workshop is designed to equip you with the tools, frameworks, and real-world insights to get started—and get traction. Through collaborative exercises and peer discussion, you'll explore best practices for stakeholder alignment, supplier strategy, and quick wins that set the foundation for long-term success. Walk away with a practical action plan and the confidence to grow your category with impact. 

• Understand how to develop an effective supplier strategy from scratch
• Explore best practices for building internal support and buy-in
• See how to set up processes for long-term category growth