With marketing budgets frequently on the chopping block, procurement is tasked with finding savings—fast. This session equips agencies and partners with the tools to proactively address cost conversations, highlight impact, and align with procurement’s goals. Discover how to stay in the room (and on the plan) by showing value beyond price. 

• Examine approaches for confidently managing procurement’s budget-tightening conversations before they start
• Discover practical ways to sync your approach with procurement’s financial priorities
• Understand how to position your services as essential, not optional