In today’s fast-changing marketing landscape, staying ahead means more than just managing costs—it requires strategic foresight. Join top marketing agencies and procurement experts as they unpack the latest trends shaping the industry, from AI and creator marketing to media transparency and ESG. This dynamic panel will explore how procurement professionals can better align with marketing goals, drive value beyond savings, and position themselves as true partners in brand growth.

• Explore the rapid growth of creator and influencer marketing models
• Stay ahead of increasing ESG in partnerships
• Learn how to align procurement strategy with evolving marketing priorities 

Today’s clients expect results—yesterday. This interactive session gives agencies the playbook for delivering early wins that matter, such as increasing distribution across key channels, accelerating campaign rollouts, and making smarter use of existing assets. Learn how to build confidence quickly, prove your value, and lay groundwork for long-term growth.