James Robin | ProcureCon keting

James Robin

James Robin

Sr. Manager- Corporate Strategic Sourcing Vail Resorts
James Robin
I grew up in beautiful Orange County, California, and have been standing sideways on a surfboard, skateboard, or snowboard since I could walk. After moving to Colorado to attend the University of Colorado Boulder for undergrad, I launched my career in the corporate retail industry. After several years building a foundation in merchandise buying, I transitioned into indirect strategic sourcing. Over the past decade, I’ve had the privilege of working with incredibly bright leaders across Finance, Design, Marketing, IT, and HR, leading significant enterprise initiatives along the way. I do my best to stay grateful for the opportunities I’ve been given and couldn’t be more thankful to work for a company—and in an industry—that I’m truly passionate about. Hope to see you on the slopes!

Day 1: Monday November 17, 2025

11:40 AM Panel: AI Acquisition Without Regret: Avoiding Pitfalls in Marketing Tech Procurement

Transformation and Disruption may seem like overhyped terms, but 2025 may just be the most transformative and disruptive year for marketers yet. AI is at the forefront of that revolution and marketing procurement needs to know the best approaches on future-proofing their organizations. Learn from experts on the best practices for acquiring AI services. Get answers to your questions like what does proof of concept look like? When to review and double down? And how many MSA’s do you need to get more tech stack? The landscape is changing rapidly, and you need these tools to move forward in your organization.  

  • Understand when and how to review, scale, or pivot AI investments
  • Learn how to evaluate long-term value versus short-term hype in AI solutions
  • Recognize what green and red flags to look out for in your AI partnerships 

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda