Transformation and Disruption may seem like overhyped terms, but 2025 may just be the most transformative and disruptive year for marketers yet. AI is at the forefront of that revolution and marketing procurement needs to know the best approaches on future-proofing their organizations. Learn from experts on the best practices for acquiring AI services. Get answers to your questions like what does proof of concept look like? When to review and double down? And how many MSA’s do you need to get more tech stack? The landscape is changing rapidly, and you need these tools to move forward in your organization.  

• Understand when and how to review, scale, or pivot AI investments
• Learn how to evaluate long-term value versus short-term hype in AI solutions
• Recognize what green and red flags to look out for in your AI partnerships 

Having a big negotiation coming up?  We’re providing the opportunity for you to review your upcoming negotiation with a panel of Marketing Procurement experts. You’ll have a chance to do a deep dive on the specific details of your negotiation and get unparalleled insights that you can apply at the negotiating table! 

Interested? Currently registered conference attendees can submit their deal information e.g., services, context of deal via electronic form available in mid-October.   

Each approved submission will have 15-20 minutes to review the deal with the board and obtain related insights and recommendations.  

Based on level of interest and amount of submissions, we may allow for on-site signup and/or adjust timing.