In 2025, marketing underwent a seismic transformation—Companies leveraging Generative AI emerged as clear winners, with cost efficiency and speed becoming a key competitive advantage. At the forefront of this shift, OLIVER Agency, part of the Brandtech group, embedded GenAI into dozens of in-house studios and production solutions, powered by Pencil—the world’s fastest-growing end-to-end generative AI marketing platform.

Since 2018, Pencil has created over 2 million ads for 5,000 brands, supporting $2.5 billion in media spend while drastically reducing production costs and time-to-market. Recognized by Fast Company as a Most Innovative Company in 2024, we place AI at the core of every client engagement—delivering not just speed, but measurable savings.

While traditional agencies struggle with expensive, outdated models and in-house teams face hiring and scalability challenges, OLIVER offers a cost-effective alternative. We design, build, and operate custom in-house agencies and content studios—delivering quality and scale without the overhead.