Lisa Hurst | ProcureCon keting

Lisa Hurst

Lisa Hurst

Strategic Sourcing Manager Sony Interactive Entertainment
Lisa Hurst

Day 1: Monday November 17, 2025

10:30 AM Panel: Ahead Of The Curve – Mitigating Risk By Expecting The Unexpected

In today’s fast-moving marketing landscape, disruption is the new normal. From natural disasters, financial upheaval, and geopolitical unrest, your procurement team needs to be one step ahead. This session explores how marketing procurement can take a proactive approach to risk—anticipating challenges before they arise and building resilience into agency contracts, production plans, and supplier strategies. Learn how leading teams are staying ahead of the curve and turning uncertainty into a competitive advantage. 

  • Discover practical ways to map and assess supplier risks
  • Understand how to build and implement rapid response plans
  • Get guidance on updating and improving contingency plans 

Day 2: Tuesday, November 18, 2025

8:00 AM Women in Procurement Breakfast (Practitioner Only)

Start your day surrounded by inspiring women peers at this exclusive, practitioner-only breakfast. Connect, share stories, and spark new ideas over great food and even better conversation. Space is limited—RSVP now so you don’t miss this empowering networking opportunity! 

Day 3: Wednesday, November 19, 2025

11:30 AM Workshop: Crowdsourced Discussion – Event Wrap Up

As we close out ProcureCon Marketing, join fellow attendees and speakers for a lively, crowdsourced wrap-up session. This interactive discussion invites you to share your top takeaways, lessons learned, and new ideas from across the three days—connecting insights from every session, panel, and workshop. Leave energized, connected, and ready to champion marketing procurement’s next wave of innovation and partnership. 

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda