Diana Harter | ProcureCon keting

Diana Harter

Diana Harter

Marketing Strategic Sourcing Adobe

Day 1: Monday November 17, 2025

9:00 AM Panel: Marketing's Next Wave: How Procurement Can Capitalize on Emerging Marketing Trends

In today’s fast-changing marketing landscape, staying ahead means more than just managing costs—it requires strategic foresight. Join top marketing agencies and procurement experts as they unpack the latest trends shaping the industry, from AI and creator marketing to media transparency and ESG. This dynamic panel will explore how procurement professionals can better align with marketing goals, drive value beyond savings, and position themselves as true partners in brand growth.

  • Explore the rapid growth of creator and influencer marketing models
  • Stay ahead of increasing ESG in partnerships
  • Learn how to align procurement strategy with evolving marketing priorities 

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda