The future of marketing procurement is both data-driven and deeply human. As AI unlocks new levels of resource optimization, leaders must rethink how decisions are made, how teams operate, and where human value adds the most impact. Learn how to strike the right balance between data and human insight in an increasingly automated world. 

• Balance algorithmic recommendations with business context and intuition 
• Communicate change clearly so teams understand how AI supports their work 
• Build decision frameworks that blend data, ethics, and human accountability

AI is automating the transactional work that once defined marketing procurement — and in its place, a new set of capabilities is emerging as the price of admission. The procurement professionals who will thrive aren't just better negotiators; they are strategic advisors who can speak the language of marketing, interpret AI-generated insights, and translate commercial complexity into business value. This session brings together marketing procurement leaders to get honest about the skills gap, what they are doing to close it, and what the marketing procurement professional of the future actually looks like. 

• Identify which procurement skills AI is replacing — and which it can't 
• Assess whether your team's capabilities match where the function is heading 
• Build marketing literacy and stakeholder influence into your team development strategy