Diana Harter | ProcureCon keting

Diana Harter

Diana Harter

Marketing Strategic Sourcing Adobe
Diana Harter
Diana Harter is a Strategic Sourcing professional at Adobe with over a decade of experience at the intersection of Marketing, Technology, and Procurement. She brings a unique, cross-functional perspective to sourcing, leveraging her background to deliver cost-effective, value-driven solutions that support Adobe’s strategic objectives. Diana is skilled in leading end-to-end RFx processes, contract negotiations, and supplier relationship management, with a strong track record of building trusted partnerships across internal stakeholders and external vendors. She collaborates closely with Finance, Legal, and Marketing teams to ensure alignment with corporate goals, compliance requirements, and long-term value creation. Known for her analytical mindset and clear communication style, Diana focuses on driving actionable insights that lead to measurable business impact. Her work plays a key role in enabling smarter, more strategic investments across Adobe’s global marketing and technology landscape.

Day 1: Monday November 17, 2025

9:00 AM Panel: Marketing's Next Wave: How Procurement Can Capitalize on Emerging Marketing Trends

In today’s fast-changing marketing landscape, staying ahead means more than just managing costs—it requires strategic foresight. Join top marketing agencies and procurement experts as they unpack the latest trends shaping the industry, from AI and creator marketing to media transparency and ESG. This dynamic panel will explore how procurement professionals can better align with marketing goals, drive value beyond savings, and position themselves as true partners in brand growth.

  • Explore the rapid growth of creator and influencer marketing models
  • Stay ahead of increasing ESG in partnerships
  • Learn how to align procurement strategy with evolving marketing priorities 

Check out the incredible speaker line-up to see who will be joining Diana.

Download The Latest Agenda