Influencer and creator work often starts in pockets of the business, leading to fragmented contracts, inconsistent rates, and limited oversight. This discussion focuses on how to bring structure to that chaos through smarter agency setups that centralize visibility while preserving local flexibility. Panelists will share how procurement is influencing decisions on global vs. local agencies, specialist vs. integrated partners, and the operating rules that keep influencer programs commercially sound. 

• Map where influencer and creator work is happening across the business 
• Consolidate fragmented contracts and rate structures into clearer frameworks 
• Establish operating rules that centralize visibility while preserving local flexibility

From fluctuating currencies and media costs to regulatory changes and sanctions, external shocks are increasingly influencing marketing investment decisions. In this discussion, senior marketing procurement executives will share how they are adapting sourcing strategies, rebalancing global vs. local spend, and revisiting contract clauses to protect flexibility and continuity.  

• Build sourcing strategies that can flex as markets and costs shift 
• Balance global frameworks with local agility in volatile conditions 
• Align with finance and marketing on thresholds for reallocating or pausing spend