Kathryn Budzien | ProcureCon keting

Kathryn Budzien

Kathryn Budzien

Director, Indirect Procurement Post Holdings
Kathryn Budzien
Kathryn is the Director of Marketing and Sales Procurement at Post Holdings where she partners with marketing, sales and legal teams to drive business results through effective, strategic partnerships and maximizing the value out of every investment. She is the former Head of Creative Production at Post Consumer Brands, leading agency management, content development and execution, and business affairs. Prior to going client-side, Kathryn sat in the agency seat, producing the full spectrum of content for global clients ranging from fast food and CPG to financial services and retail. Her career started in tv where she developed and produced record-breaking daytime and primetime series and special programs, most notably as Emmy-award winning Executive Producer and Showrunner of Diners, Drive-Ins and Dives and Food Network special programming.

Day 2: Tuesday, November 18, 2025

1:40 PM Track C: Boardroom: Deal or No Deal

Having a big negotiation coming up?  We’re providing the opportunity for you to review your upcoming negotiation with a panel of Marketing Procurement experts. You’ll have a chance to do a deep dive on the specific details of your negotiation and get unparalleled insights that you can apply at the negotiating table! 

Interested? Currently registered conference attendees can submit their deal information e.g., services, context of deal via electronic form available in mid-October.   

Each approved submission will have 15-20 minutes to review the deal with the board and obtain related insights and recommendations.  

Based on level of interest and amount of submissions, we may allow for on-site signup and/or adjust timing.  

3:40 PM Panel: The Agency Landscape: Key Insights for Marketing Procurement To Enhance Collaboration and Boost Marketing Performance

In an increasingly competitive and complex marketing world, procurement professionals need to understand the evolving dynamics between brands and agencies. Join agency leaders as they share valuable insights into new agency models, the impact of technology, and how to optimize collaboration for stronger, more effective marketing outcomes.

  • Gain fresh perspectives on navigating the modern agency landscape
  • Explore emerging agency models that shape brand partnerships
  • Leverage insights to enhance joint marketing performance 

4:40 PM Festivus at ProcureCon Marketing - Grievances for Group Problem Solving

Break out your aluminum poles because it’s that time of year again! At ProcureCon, you don’t just learn new ideas – you have an opportunity to have your issues and challenges validated and hear new ones that might surprise you! Festivus is not only a safe space to air your grievances, but also the opportunity to brainstorm solutions. And who knows, a Festivus miracle could be upon us!

  • Share your most pressing procurement challenges in a supportive setting
  • Hear new grievances from peers and gain fresh perspectives
  • Collaborate to brainstorm practical solutions with the group 

Check out the incredible speaker line-up to see who will be joining Kathryn.

Download The Latest Agenda