In an increasingly competitive and complex marketing world, procurement professionals need to understand the evolving dynamics between brands and agencies. Join agency leaders as they share valuable insights into new agency models, the impact of technology, and how to optimize collaboration for stronger, more effective marketing outcomes.

• Gain fresh perspectives on navigating the modern agency landscape
• Explore emerging agency models that shape brand partnerships
• Leverage insights to enhance joint marketing performance 

Break out your aluminum poles because it’s that time of year again! At ProcureCon, you don’t just learn new ideas – you have an opportunity to have your issues and challenges validated and hear new ones that might surprise you! Festivus is not only a safe space to air your grievances, but also the opportunity to brainstorm solutions. And who knows, a Festivus miracle could be upon us!

• Share your most pressing procurement challenges in a supportive setting
• Hear new grievances from peers and gain fresh perspectives
• Collaborate to brainstorm practical solutions with the group