ProcureCon Marketing 2024

November 18 - 20, 2024

JW Marriott LA LIVE, CA

Roger Battacharia

Director – Commercial Sourcing & Category Management Regeneron

DAY 1: Monday November 18, 2024 (OPEN TO ALL ATTENDEES)

1:50 PM Panel: The Balancing Act: Sourcing & Pricing Meet Innovation in Life Sciences

In the dynamic world of life sciences, procurement professionals face the ongoing challenge of driving innovation while balancing cost efficiency. This panel discussion brings together industry experts to explore the strategies and technologies transforming marketing. Discover how AI-forward pricing can optimize costs and how applications can safely accelerate speed-to-market while reducing expenses. Learn about the impact of omnichannel personalization on customer engagement and satisfaction and ways to utilize these tactics while maintaining the highest-quality standards. Join us to explore this delicate balancing act and uncover actionable insights to elevate your procurement efforts in the life sciences industry.

2:45 PM Boardroom Best Practices In Leveraging Corporate Barter To Your Team’s Advantage

If you’re looking to leverage corporate barter but not sure where to start this session is for you! This boardroom will provide a quick overview of what corporate barter as well as questions to consider when setting up a successful partnership with companies that provide barter services.

Check out the incredible speaker line-up to see who will be joining Roger.

Download The Latest Agenda