As Publicis Groupe’s production platform, we connect 5,200 specialist talents across 50 locations worldwide in over 200 markets.

Consumers expect a personalized flow of content in their preferred channels, exactly when they need it. Brands are confronted by less budget, more waste, and the revolution of AI and Automation, leading to confusion and inability to adapt at pace. This leaves them asking – what is the right direction forward? At Publicis Production, we see an opportunity to disrupt the status quo and transform production spend into business growth. Remodeling from cost-driven to value-based, we combine our 100+ years of creative craft experience with Publicis’s unique access to data and the latest AI-powered technologies. We maximize both hero and halo content to better connect brands with consumers. The right direction starts here.