Shalene Starr is a brand marketer at USPS who has just been through a full creative and media agency search. In this workshop, Shalene will walk through the three in-person moments that matter most: the chemistry meeting, the tissue session, and the final presentation. She'll share what stood out at each stage, what separated the agencies that advanced from those that didn't, and where brands can run a better process. Expect candid takeaways for both sides of the table, plus open Q&A.