It’s time to take a deep breath and share our feelings. In this session we are getting all sides of the story in this sincere conversation between Procurement, Marketing & the Agency. Too often these three players feel unheard in their position. Understanding everyone’s perspective is the very essence of collaboration and partnership. In this session you will have the chance to hear what each side needs when going through negotiations and partnerships to create a more harmonious union in your own organizations.

From docuseries to digital integrations, brands are redefining storytelling through tailored media partnerships that captivate audiences and strengthen marketing ROI. In this session, discover how procurement teams can support and scale these creative collaborations—ensuring that innovation, measurement, and efficiency work hand in hand to deliver impact across every channel.

• Understand how media innovation strengthens brand strategy
• Explore cost-effective approaches to partnership-driven storytelling
• Prioritize impact measurement in creative procurement decisions