Katie Williams | ProcureCon keting

Katie Williams

Global Category Manager Dentsply Sirona

DAY 2: Tuesday, November 18, 2025

8:40 AM Panel: Economic Uncertainty – What Does It Mean For Marketing Procurement

From managing tightening budgets to reshaping vendor relationships marketing procurement professionals must adapt to the challenges that come with an uncertain economic landscape. Gain insights into the strategies, tools, and best practices that help procurement teams stay resilient and drive value in unpredictable times. 

3:10 PM Workshop The Human Edge: Combining Data and Emotional Intelligence for Powerful Procurement Outcomes

In this interactive workshop, we’ll explore how the most successful procurement professionals balance data-driven decisions with the human touch. While analytics play a critical role in procurement, soft skills like communication, empathy, and personability are equally essential for fostering collaboration and building strong relationships that last. 

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda