When transparency guides supplier relationships, performance follows. This panel will dive into how marketing procurement teams and their partners can use KPIs not just as performance measures, but as tools to build alignment, accountability, and shared success. Hear from industry leaders on real-world strategies and examples where well-designed KPIs have deepened trust and driven mutual value. 

It’s time to take a deep breath and share our feelings. In this session we are getting all sides of the story in this sincere conversation between Procurement, Marketing & the Agency. Too often these three players feel unheard in their position. Understanding everyone’s perspective is the very essence of collaboration and partnership. In this session you will have the chance to hear what each side needs when going through negotiations and partnerships to create a more harmonious union in your own organizations.