Whitepaper & Video Center

Harnessing the Power of Automation, AI, and Personalization in B2B and B2C eCommerce

This report is based on an August 2023 webinar conducted by marketing leaders from RR Donnelley (RRD), SP Richards, and Dick’s Sporting Goods, hosted by WBR Insights. The webinar explored how brands can deliver engaging content to the market faster and more effectively. More specifically, contributors discussed three topics intrinsic to that objective: content automation, artificial intelligence, and personalization. This report will summarize the key points of the discussion and provide suggestions for readers on how to leverage these three pillars of contemporary marketing for a more effective content strategy.

Marketing in a Next-Generation Digital Environment: Why Procurement Leaders Are Looking to the Virtual World and Web 3.0 to Optimize the Customer Experience

Currently, most brands are unprepared to create content for the virtual world and Web 3.0. Increasing demand for creative, impactful marketing content and omnichannel experiences is putting pressure on them to develop these capabilities and scale next-generation content efforts still in the pilot stage. This report analyzes how successfully marketing and marketing procurement leaders are optimizing their strategies for Web 3.0 marketing through strategic partnerships with innovative content vendors.

How Marketers and Advertisers Can Leverage U.S. State Production Incentives

 In the United States, state production incentives are government programs designed to attract business and create jobs in specific states. They’ve been active for decades and have enabled states like Georgia and Louisiana to become some of the biggest media and entertainment production centers in the world, adding thousands of jobs to their economies. For recipients of production incentives, this can mean actual cash back on productions. However, many brands may be missing opportunities to receive cash back for shooting commercials or other types of advertisements. By adding state production incentives as a best practice, brands have the potential to save hundreds of thousands or even millions of dollars each year. In this report, you’ll learn more about the benefits of state production incentives, how companies like yours can utilize them, and how third-party advisory firms can help. Based on a survey of 100 business leaders from across North America and Europe, we’ll explore their knowledge of these exciting opportunities.

Marketing Procurement Now: Industry Insights Report

Our Marketing Procurement Trends Report will give you a behind-the-scenes look at successful sourcing and procurement initiatives. We’ll provide you with a myriad of actionable tactics that you can apply now to stay up to date with the industry