ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Whitepaper & Video Center

A Guide to Better Ad Creative Asset Management

This Guide to Better Creative Asset Workflow offers several different angles all pointing to the same conclusion—the time is now to transform how the creative is matched to all the different media placements required to reach consumers today. This content was first published by the Association ofNational Advertisers (ANA) and is collected here to inspire you to see how easy this evolution is and the widespread benefits of a single creative asset supply chain for all internal and external teams involved in campaign execution.

Want even more reading material? View whitepapers and reports from our 2017 event.

2018 Media Center