In today’s fast-moving marketing landscape, disruption is the new normal. From natural disasters, financial upheaval, and geopolitical unrest, your procurement team needs to be one step ahead. This session explores how marketing procurement can take a proactive approach to risk—anticipating challenges before they arise and building resilience into agency contracts, production plans, and supplier strategies. Learn how leading teams are staying ahead of the curve and turning uncertainty into a competitive advantage. 

When marketing spend is repurposed, procurement’s efforts in cost saving can go unnoticed. This panel explores strategies for effectively framing and sharing the value of repurposed marketing spend with both internal stakeholders and external partners. Learn how to position procurement as a strategic driver of smarter, more impactful marketing investments.