ProcureCon Marketing 2024

Your Only Peer-Led Procurement Conference

ProcureCon Marketing is the only senior-level cross-industry event solely dedicated to the unique challenges of the procurement and sourcing of marketing resources. For almost 20 years, ProcureCon has helped companies like yours develop and implement world-class sourcing programs through interactive workshops, innovative keynotes and intimate networking sessions tailored to your industry, role and company size.

Whether your company is in the Fortune 500, a fast-growing start-up or somewhere in between, ProcureCon Marketing is your place to innovate your strategy, network with your peers and get inspired by some of the world's foremost visionaries and industry experts.

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Real Peers, Real Insights

Great event and chance to network with other Procurement professionals and agency-side partners. Fantastic networking opportunity without feeling too pushy, with insightful panels that give ideas on how to improve the professional relationships we deal with on a daily basis.

Jonathan parsons
Columbia

Different Perspectives

ProcureCon is a great forum where I can find answers for my business. It was really interesting to meet and hear from practitioners at companies very different from mine that share the same challenges that I do. I learned so much!

Luisa Bautista
Strategic Sourcing Manager
Slack

Interactive & Enjoyable

The variety of session formats, from workshops and roundtables, to breakout groups make it really easy to learn. Plus I actually get to meet people in a setting that doesn’t feel awkward or forced. It made the experience all the more enjoyable.

Magali Gaiato
Manager, Marketing Procurement
Unilever

The Most Distinguished Speaker Line-Up Anywhere

Bold, Brave, Innovative – Only the best at ProcureCon.

Purvee Kondal

CPO
Sourcing Executive & Board Member

Rachel Schram

Commodity Manager
VSP Global

Kaleigh Panther

Procurement Category Manager, Marketing
Syngenta

Zdravko Dimitrov

Category Leader, Marketing Procurement
TELUS

Andrew Jonson

Senior Sourcing Manager - Indirect, Marketing
The JM Smucker Company

Vincent Wiggins

Senior Manager – Indirect Categories
La-Z-Boy

Tracy Allery

Global Sourcing Board
World Federation of Advertisers

Preeti Stanley

Senior Sourcing Lead - Media NA Region and Global Digital
Mondelēz International

Build A Winning Procurement Strategy

Join a Curated Community of Like-Minded Professionals

Get in the same room with 240+ marketing procurement executives who are tackling the same challenges and forge lasting partnerships with the right people and companies. We are the only event that is solely focused on marketing procurement education and networking.

Future Focused Insights From The Experts

PAsk critical questions that will deliver value to your procurement leadership. Go home armed with tools and strategies you can implement immediately. When do you have another chance to get a year’s worth of business done in 3 days?

The ONLY Interactive Learning Experience

ProcureCon is your opportunity to develop relationships and speak “off the record” with peers. With 20+ hours of networking events that encourage your participation, each and every attendee will leave ProcureCon Marketing as a change agent.

Agenda at a Glance

DAY 1: November 18

Becoming A Maestro In Marketing Procurement: Breaking Barriers and Delivering Value

Fireside Chat: Making Marketing Procurement Matter To Your CPO: Partnering To Develop KPIs That Work
Panel: By Design Or Default? Driving Excellence In Your Agency and In-House Roster
Roundtable Discussion: All Things Influencer: What To Consider When Managing This Dynamic Category
Leadership Keynote: How To Become A Maestro In Marketing Procurement: Elite Leadership Lessons From A Hollywood Conductor

DAY 2: November 19

You Can’t Do It Alone: Driving Results Through Relationships

Panel: The Intersection of Marketing, Procurement, and AI. What Have We Accomplished and Where Are We Going?
Presentation: Being Intentional About Supplier Diversity and ESG in 2024: How Marketing Procurement Should Respond
Panel: To Infinity and Beyond: Delivering At the Speed Of Your Marketing Team
Workshop: Becoming A Marketing Procurement Rainmaker – How To Partner With Your Marketing Team To Drive Revenue Increases
Festivus at ProcureCon Marketing - Grievances for Group Problem Solving

DAY 3: November 20

Deep Dive Knowledge Share

Workshop: Looking For A Needle In A Haystack: Best Practices In Finding Niche Agencies
Panel: Determine Where You Stand: Benchmarking Your Marketing Procurement Team
Workshop: Defining, Identifying, Managing And Reporting Cost Savings
Workshop: Crowdsourced Discussion
Day 3 Summary and Recap

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Bringing Together The Best In Procurement

From the Fortune 500 to budding start-ups and everything in-between, ProcureCon brings together world-class companies.

Download 2023 Attendee List

Growing a Greener Future.

ProcureCon Marketing is dedicated to creating a more sustainable world for this generation and future ones. By registering for the event, $1 will automatically be donated to One Tree Planted on your behalf. Want to get involved?

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#ProcureCon

Who said conferences can't be fun? We’re known in the industry for awesome experiences you can’t get anywhere else. You’ll come as an attendee, and leave as part of a community.

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