Marcus has managed and continues to oversee a wide range of marketing categories, including digital, market research, martech, creative, sponsorships, influencer programs, and professional services (consulting and analytics). He is a frequently invited speaker at business schools and industry events, sharing insights on procurement innovation and marketing sourcing excellence.
Day 1: Monday November 17, 2025
10:40 AM Panel: Ahead Of The Curve – Mitigating Risk By Expecting The Unexpected
In today’s fast-moving marketing landscape, disruption is the new normal. From natural disasters, financial upheaval, and geopolitical unrest, your procurement team needs to be one step ahead. This session explores how marketing procurement can take a proactive approach to risk—anticipating challenges before they arise and building resilience into agency contracts, production plans, and supplier strategies. Learn how leading teams are staying ahead of the curve and turning uncertainty into a competitive advantage.
- Discover practical ways to map and assess supplier risks
- Understand how to build and implement rapid response plans
- Get guidance on updating and improving contingency plans
Check out the incredible speaker line-up to see who will be joining Marcus.
Download The Latest Agenda