When transparency guides supplier relationships, performance follows. This panel will dive into how marketing procurement teams and their partners can use KPIs not just as performance measures, but as tools to build alignment, accountability, and shared success. Hear from industry leaders on real-world strategies and examples where well-designed KPIs have deepened trust and driven mutual value.

• Identify ways to use kpis as collaboration tools
• Learn to leverage data for continuous improvement with partners
• Uncover strategies for building accountability into supplier relationships