Matt Kelly

This engaging session will discuss how the marketing procurement team at Adidas partnered with their marketing stakeholders in their cultural marketing initiatives. Led by a 15+ year marketing procurement veteran, this session will provide key takeaways on:

• How to improve your engagement with your marketing team
• What to consider when approaching cultural marketing initiatives
• How cultural marketing initiatives can dovetail into DEI initiatives

If you’re looking to leverage corporate barter but not sure where to start this session is for you! This boardroom will provide a quick overview of what corporate barter as well as questions to consider when setting up a successful partnership with companies that provide barter services.