Past Speakers 2018

Mary Ann Brennan is a Global Marketing, Sales and Supply Chain leader with over 26 years’ experience within the Retail, Telecommunications, Non-Profit, Entertainment, Financial Services and CPG industries.

At Mattel, the world’s largest toy company, Mary Ann currently serves as the Senior Director of Global Indirect Procurement managing nearly $1B in spend. She is based out of the Mattel Headquarters in El Segundo, CA managing a global team. During her tenure, she has partnered with executives of leading Fortune 500 companies to develop successful and sustainable relationships and is responsible for building leading edge indirect procurement teams contributing to more than $300MM in efficiencies. As a marketer, Mary Ann worked on brands such as Time Warner/Six Flags, Countrywide/Bank of America, and Wells Fargo and as a procurement professional she now works on brands such as Barbie, Hot Wheels, American Girl, and Fisher Price.

Mary Ann earned her Bachelor of Science degree from the University of Southern California (USC) Marshall School of Business with a dual emphasis in Marketing and Finance.  She is an active member of several trade, education and nonprofit organizations such as:

- The CMO Collective
- The Association of National Advertisers (ANA)
- The World Federation of Advertisers (WFA)
-  Founder of Marketing Me, her growing mentorship program
- Current West Coast Chair, ANA’s Advertising Financial Management Committee (AFM)
-  2013 host ANA’s AFM Conference
-  Past Chair ANA Mentorship program
- Current Executive Committee Member, USC Alumni Association Board of Governors
- Current board member, University of San Diego Supply Chain Management Institute

Her current passion involves designing an online certification course which is based off of a recent US Copyright that she authored and published via the ANA and HispanicAd.com titled “Has Indirect Procurement Earned a Seat at the Curriculum Table?”. The online certification courses will become available starting Fall 2017 at via two universities to start; USC and USD.

Amy combines her history of account management and merchandising with her love of running at New York Road Runners. NYRR’s goal to “help and inspire people through running” enables Amy to reach people of all ages with merchandise to commemorate their fitness milestones. As a Certified Professional Coach, creating these touchstone moments for runners is particularly meaningful in helping people achieve their goals. 

Following a career launch in the nonprofit space, Stacy's 15 years of experience in procurement began in e-sourcing, and later developed into procurement consulting work across sectors and categories, and finally into Marketing procurement leadership roles in the pharmaceutical and technology industries.  A few of her areas of current focus and interest include supplier-enabled innovation, agency engagement optimization, and procurement approaches for not-for-profit organizations and small businesses. 

Stacy currently serves as Global Supplier Value Optimization and Marketing Procurement Lead for Citrix, where she manages the compete profile of marketing and media spend across regions and divisions.  Prior to Citrix, Stacy held roles in global Agencies category leadership and Marketing transformation implementation with Novartis.

Stacy holds a BA in English and Spanish from Dickinson College, as well as both an MBA in Marketing and Master of International Business from the University of Pittsburgh.

Skip helps lead the procurement of marketing services for Amway, a $9 billion corporation. His responsibilities include collaborating with other cross functional teams focused on creating innovation around cost control, process improvements and other supply chain initiatives. His responsibilities include Supplier Relationship Management projects such as standardizing RFPs, developing onboarding programs for agencies, and establishing metrics for evaluating marketing suppliers. Skip also currently oversees marketing and digital procurement in the APAC regions with responsibility for sourcing the digital and marketing firms in Japan, Korea, Singapore, Australia and Malaysia.

Prior to Amway, Skip’s background was with advertising agencies where he was responsible for marketing planning, research, development of creative briefs, account management and sales. He worked with brands such as Pepsi, Gerber Baby Foods, Maker’s Mark bourbon and Meijer stores at regional and national ad agencies including Tracy-Locke, Earle Palmer Brown and several others. Skip also started and owned his own business, a sign-making franchise called Signs By Tomorrow. He has been on the Board of Directors at several Ad Clubs, is a frequent speaker at area colleges on marketing procurement, advertising and branding and is actively involved in the community.

Michael Rafferty is the Executive Director of Global Marketing Procurement for Kaplan Inc. where he partners with Marketing on managing their $400 million global investment. Prior to Kaplan, Michael led the Marketing Procurement Organization at Altria Group Inc. where, under his leadership, his team collaborated with Marketing to collectively identify and deliver over $50 million in savings to reinvest in brand building opportunities. His leadership roles at Altria Group in Finance, Sales and Marketing Services provided Michael the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment. Michael spends his time between his home in Knoxville, TN and Kaplan’s Fort Lauderdale, FL headquarters.

Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be participating in an In Conversation session, examining ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’.

Kevin Stacey is a Category Manager at TD Ameritrade, focusing on Marketing and Advertising spend, and brings eight years of professional experience in the Marketing and Advertising space from both the client-side and agency perspectives.  He specializes in agency selections, retainer and project fee negotiations, media-related initiatives, and agency production arrangements.  Kevin earned his BS in Finance from the University of Dayton and his MBA from Cleveland State University.

A digital native, Andrew has spent his career helping some of the world’s most recognized brands like Campbell’s, HP, Visa, Procter & Gamble, GE, Dow Jones and Mars navigate the intersection of brand and digital, and build lasting relationships with their customers.

At The&Partnership Andrew spends a good deal of his time building bespoke new-model agency set-ups for clients like the Wall Street Journal and TELUS (Canada’s second largest telco), saving them 20% to 30% on their agency and media spends. He is intensely focused on creating the agency of the future -- bringing media, digital, social and brand disciplines all together in one team with one bottom line -- for a number of smart marketers, both huge and small. And The&Partnership’s growth rate of 400% in his three years of leadership is proof.

Prior to joining The&Partnership, Andrew was Chairman of BBDO’s Proximity North America, one of the world’s largest and most awarded agency networks. Marketing Magazine named him a “One to Watch,” Advertising Age named him to their “Top 40 Under 40,” and he was appointed to Marketing Magazine’s Advisory Board.

Mitchell Caplan, Managing Director of Flock Associates USA, has worked for over 25 years in the marketing industry. Before joining Flock Associates, Mitchell was Chief Marketing Officer at Y&R, Global CMO of Y&R Brands, CMO of McCann, and held senior roles at several other agencies including The Kaplan Thaler Group and Olson.

Mitchell has worked with companies such as IBM, Dell, Gore-Tex, Office Depot, Target, Glaxo Smith Kline, Pfizer, and others in helping develop programs and process that drove marketing effectiveness and efficiency.

Mitchell will be co-hosting the Flock Associates’ Agency Ecosystem Review workshop at this year’s ProcureCon Marketing event in San Diego, alongside Flock’s Global CEO, Simon Francis. 

Aaron Carpenter, having previously served as the VP of Global Marketing at The North Face and VP of Marketing at Levi's, is a seasoned marketing veteran who brings deep expertise in events, digital, sports, lifestyle, and retail marketing to each client, brand and project he represents.

Sarah has 15 years of integrated marketing and operational experience where she has managed global teams and programs for an array of Fortune 500 companies. She leads Prominate’s global promotional material implementations across their 70 offices worldwide. Working in tandem with a brands marketing and procurement leads, Sarah ensures operational and strategic objectives are realised.  Sarah is passionate about client service and pioneers the standard for Prominate’s global business delivering lasting results and relationships. Sarah will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on the 12 November.

Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.

Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.

Scott founded MSIGHTS Inc. in 2004 with the purpose of transforming marketing measurement, performance and accountability. His 20+ year background includes experience from the agency, client, and media sides. As CEO, Scott oversees business and product strategy, partnerships and client engagement teams.

Fiona Foy began her Marketing Procurement career at RBS Group in 2000, where she commercially managed the largest UK media pitch to that date. From there she has led both the UK & Global Marketing Procurement teams at Orange followed by 10 years in Vodafone’s Global Marketing Procurement team based in Luxembourg. In her Marketing Procurement roles, Fiona has worked across all marketing disciplines with a keen focus on driving media agency value and transparency. She has commercially led all of Vodafone’s media reviews in the last 10 years, from local in-market reviews to the 2 global reviews in the last 6 years with an annual media spend in excess of €650m. She has delivered double digit media value through the agency negotiations, looking to continuously be ahead of the marketplace and locking this into a formal contract with the agency. She is very much looking forward to moving to the ‘other-side’, where she can share her experiences and procurement knowledge with our clients.

Dan Frailey, CFA, is EVP of BD at IMS and an enthusiast of both acronyms and B2B marketing services. For the past 10 years he has worked in marketing strategy, technology, and supply chain. With a background in hedge funds, he brings an eye for financial accountability that is too rare in the marketing services world - especially offline. Dan is an alum of the University of Notre Dame; a Chicago Booth MBA; and  a life-long fan of the once and future World Champion Chicago Cubs.

Philip began his career with the management consulting arm of Computer Sciences Corporation, where he played key roles on multinational mergers, acquisitions, and organizational change engagements for clients such as Zurich Financial Services Group, Barclays, The U.S. Marine Corps, Children’s Hospital Los Angeles, and Raytheon. He moved on to lead business development of global technology and brand strategy practices for Siegel+Gale, whose clients included Microsoft, Yahoo!, and Adobe. Since joining Brand Active in 2006, Philip has led client engagements and client delivery for large rebrand implementations both in the U.S. and globally, serving clients such as Verizon Wireless, Caterpillar, Johnson & Johnson, Baker Hughes, Allegiance Health, MedStar Health, Trinity Health, Novant Health, Eversource Energy, Unify (formerly Siemens), and Nextel.

Simon has extensive experience of marketing transformation through integrated and effective marketing and communications. He has run Creative, Media, Digital & Digital Media, Branded Content, Econometric & Poster buying companies, having been CEO, EMEA for Saatchi & Saatchi, and Aegis Media, MD EMEA for OMD. He has also held senior positions at Leo Burnett, MindShare and ZenithOptimedia. Simon has enjoyed working towards transforming a number of World Class companies and brands such as Diageo, Carlsberg, Heineken, Adidas, Nike, Sony Electronics, Mobile, Music & Pictures, IBM, Apple, HSBC, Toyota, Kia, PSA, Bridgestone, Pepsi, Coca Cola, Sara Lee, Beiersdorf, Johnson & Johnson, GlaxoSmithKline, Unilever, P&G, T-Mobile, Vodafone and Emirates to name a few. Simon will be hosting the Workshop ‘Ensuring You Have Optimal Agency Contracts In Place For Current And Future Requirements: How To Structure The Agency Contract To Achieve The Transparency You Need’.

Bill is a marketing and communications strategist and creative director with a broad range of experience and achievement – learning and performance improvement … creative development...multi-media production…meeting and live event production – all are within his purview.

During his life, Bill has been a bartender for 3 U.S. Presidents, ran a white water rafting company and worked backstage with Maroon 5, ZZ Top, Bare Naked Ladies, Huey Lewis and The News and Wayne Newton, among others.
Early in his career, Bill spent several years at Fieldcrest Cannon where he was instrumental in the development of the first fully licensed Martha Stewart Program within K-Mart, for which he was twice awarded the Edward Cosper Industry Award for Marketing Excellence.

Since then, Bill has collaborated on the agency side creating and producing advertising and marketing brand campaigns in support of meetings, live events, sales training and other communications projects in the healthcare and pharmaceutical industries.  He has worked within many therapeutic classes and created unique branding and marketing communication initiatives for Pfizer, Novartis, Bristol-Myers Squibb, IBM, Merck, Abbott, Lilly, Allergan, GlaxoSmithKline and Purdue. 

David Houle is a futurist, thinker and speaker.   Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS and was part of the senior executive team that created and launched MTV, Nickelodeon, VH1 and CNN Headline News

 Houle has won a number of awards.  He won two Emmys, the prestigious George Foster Peabody award and the Heartland award for “Hank Aaron: Chasing the Dream”. He was also nominated for an Academy Award.

Houle is consistently ranked as one of the top futurists and futurist keynote speakers on the major search engines and in the world today.  In the last five years he has delivered keynotes on six continents and twelve countries. He is often called “the CEOs’ Futurist” having spoken to or advised 2,500+ CEOs and business owners in the past seven years.
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 In February 2010 he also became a featured contributor to Oprah.com and his column can be found at www.oprah.com/davidhoule .  His eight-year old blog www.evolutionshift.com, with the tag line “A Future Look at Today” is one of the world’s most respected futurist blogs.  In 2013 he launched www.futurewow.com a curated visual look into the future.

 Houle is a successful author of six books. His first book, the influential and highly acclaimed “The Shift Age” was published in 2008.  His second book, “Shift Ed: A Call to Action for Transforming K-12 Education” was published in April 2011 by Corwin.   “The New Health Age: the Future of Healthcare and Medicine in America” was published by Sourcebooks in December 2011 and became a #1 category best seller on Amazon.  His fourth book, “Entering the Shift Age” was published by Sourcebooks in January 2013 and reached #1 best seller in the category of Business Planning and Forecasting. He published the already influential short eBook “Is Privacy Dead?  The Future of Privacy in the Digital Age” in November 2013.  In September 2014  “Brand Shift:  The Future of Brands and Marketing” written with co-author Owen Shapiro was published.

Houle is Futurist in Residence and Guest Lecturer at the Ringling College of Art + Design

Fiona has a strong footing in the world of account management and agency leadership, having honed her skills at some of the best-known agencies in North America: Ogilvy, Cossette, MacLaren: LINTAS, and BBDO. She also has a strong entrepreneurial side having enjoyed running Amalgamated, a boutique agency in NYC. Fiona has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. She is especially proud of the business building creative work that she’s been involved with over the years. Before joining APR, Fiona was the Managing Director at Womenkind, President of Amalgamated, an EVP at BBDO New York and, Director of Client Services at BBDO Canada. Not all at one time of course!

Melinda is Chief Marketing Officer of Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management. She spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement.

Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Prior to joining Extreme Reach in 2015, she was CMO at Tremor Video, a video advertising technology company for brand marketing.

As CFO of Colle McVoy, Lisa Miller helps manage everything from day-to-day details to big-picture aspects of running the award-winning creative agency. Since joining Colle McVoy in 2000, she has designed and maintained the sophisticated financial reporting and planning systems that uniquely enhance the company’s entrepreneurial and creative spirit, as well fulfill all client reporting requirements. Her leadership has helped transform Colle McVoy into a nationally recognized agency with more than twelve years of consecutive growth. When not working, she’s probably rollerblading, gardening or cheering madly at a sporting event. 

Tony is a seasoned advertising professional with a comprehensive view of the industry. During nearly three decades in the business, Tony has worked on both the agency and client sides, fulfilling a wide range of responsibilities, from creative execution and business development, to operations, finance and human resources.

At APR, Tony helps direct corporate strategy and marketing initiatives. He also provides hands-on leadership of several major account groups. Overall, Tony is recognized as an innovative business executive who maintains a strong commitment to client service.

Simon Moore is the Global VP of SDL Marketing Solutions. Simon joined SDL in 2016 having twice been a client of SDL latterly as Global Managing Director of Spark44, Jaguar Land Rover’s 1,000 person internal agency, and before that as one of the partners at Tag Worldwide, the global creative production agency. Simon has also run his own international marketing operations and client agency management consultancy and has extensive integrated client- and agency-side marketing experience.

Mike has over 18 years’ experience in Promotional Materials working with a wide range of large multinationals, implementing global Promotional Material programs in close partnership with the client Global Category Manager/Procurement Marketing Manager. He has an extensive global ethical sourcing experience working with factories globally, especially in China. He is responsible for the strategic development of Prominate, major new client opportunities, and global client strategy. Mike will be hosting the Roundtable ‘Why go global? The benefits and challenges of implementing a global promotional material solution’ on 12 November.

Manuel Reyes founded Cortex 18 years ago to provide media auditing and consulting services to advertisers in the US and internationally.  Cortex Media currently works with over 70 top-tier advertisers, providing agency pitch management, agency contract & compensation support, media audits, and financial compliance audits.  Before that, Mr. Reyes led media agencies in the US and internationally for Starcom and MediaVest.  

Cliff Pia was the founder and Chief Creative Officer of the PIA Agency, a company acquired by CreativeDrive, that specializes in digital storytelling for brands and retailers. Cliff brought his cinematic storytelling style and strategic brand knowledge to his new role as Chief Creative Officer of CreativeDrive. Cliff’s ability to focus on connecting people and humanizing brands has been a common theme to his award-winning work as a Creative Director. He gets to the heart of a story, crafting it in a way that develops an authentic emotionally connective thread to his client's global audiences.

Cliff’s background is far from conventional. Beginning his career in the music industry, he performed and toured extensively before establishing a commercial production company that eventually became part of the American Comedy Network where he acted as President/Creative Director for six years.

Andy is co-founder and current President of Stran Promotional Solutions and has over 25 years of merchandising, marketing, branding, licensing, and management experience leading this top 50 promotional merchandise and marketing agency.  Andy has led the growth of Stran since day one taking on the roles of sales leadership, business development, brand building, team development, and technology evangelist.  As Stran has grown he has put together a team of professionals to help tackle each of these different areas of the business.  Prior to forming Stran Promotional Solutions, Andy worked at Copithorne & Bellows Public Relations (a Porter Novelli company) as an Account Executive covering the technology industry.  Andy is a graduate of the University of New Hampshire where he was a dual Varsity Division I Athlete (Football and Alpine Skiing).

Ed Stone leads client services and operations for the marketing procurement and creative production divisions at Williams Lea Tag (WLT) in the Americas. Ed’s 11 years’ experience at WLT also includes leadership roles in finance and strategic sourcing. Prior to WLT, Ed held client services roles in the services division of IBM where he worked for 10 years. Ed lives and works in NYC and holds a BA in Management from Gettysburg College and an MBA from Georgetown University.

Gordon founded Evergreen Trading after a successful 18 year career creating trades and cross purchasing arrangements with Fortune 500 companies in a wide variety of industries. Companies like PepsiCo, Home Depot, Kelloggs, Pfizer, Nestle, Seagram & Sons, TIAA-CREF, Wyndham Hotels, and ConAgra Foods have all benefited from Gordon’s analytical skills as well as his knowledge of finance and media.

It was at the start of his career with Arthur Andersen’s Management Information Consulting division, where Gordon gained his first introduction to client service, client interactions and applying analytical skills to solve business problems. Switching to the client side, he worked in various brand management and marketing roles at Haagen-Dazs and Alpo Pet Foods. There, Gordon honed his skills in business analysis, new product development, advertising and promotion planning and cross-functional relationship management, while also managing corporate trade programs as the client at both companies.

Gordon holds a Bachelor of Arts in Engineering from Lafayette College and a Masters of Business Administration from the University of Chicago. Gordon resides in the Denver, Colorado area with his wife and two children.

Corey O’Brien is Vice President of Aquent Studios, a marketing execution and consulting agency. Corey is responsible for leading all business development efforts and supporting new client engagements throughout 16 Studios across the U.S.. Corey has extensive experience helping F500 clients, many in attendance today, solve challenges across the spectrum of marketing, creative and digital projects. With a background in creative arts and business solutions Corey is an ideal partner for marketing organizations trying to solve challenges specific to process efficiency, cost reduction, and true scalability of in-house teams.
 
Prior to Aquent Studios, Corey served as EVP at Filter, a digital solutions agency, leading Sales & Delivery, and has been in the Marketing solutions industry for over 12 years. Corey holds a bachelors degree in Integral Arts from St. Mary’s College of California and an M.B.A. from Dominican University of California.

Brad DeHart is a Global Vice President for InnerWorkings. As part of the enterprise commercial team, Brad is responsible for the full commercial development of custom InnerWorkings solutions for clients across our portfolio of services.

Prior to  InnerWorkings, Brad served as the Global Practice Leader for Marketing Services at Procurian (now Accenture Procurement Operations) and as an Agency Management SME.  As Practice Leader, Brad and team built and lead a 70 person global practice of marketing procurement and media SMEs supporting clients in the financial, retail, healthcare and consumer product sectors across their entire marketing spends, totaling approximately $4B. Prior to this role, Brad had extensive industry experience in marketing procurement, serving as Director of the Marketing Strategic Sourcing and Agency Management team for Wyeth, where his team was responsible for $1B in marketing and sales related spend and previous strategic sourcing roles elsewhere across indirect and direct spend areas.

Mark “Biz” Woodie is a Senior Planner with Digital Nissan Assets, Nissan’s DAM platform that handles management and global distribution of all creative marketing assets for Nissan, Infiniti and Datsun brands.

His broad career in communications design and digital asset management spans over 30 years and has encompassed all aspects of digital media design including video, print, interactive and large format imaging.

Prior to joining Nissan in 2007, he was Design Director for TNN- The Nashville Network and CMT- Country Music Television cable networks where he managed an award winning team of designer/animators.

His past professional affiliations and awards include BDA, PROMAX, NATAS and SCITECH.