November 18 - 20, 2019
Hyatt Regency Austin, TX
We're already at work booking an industry-leading roster of speakers for 2017 - keep an eye on this page for updates.
If you would be interested in being a part of ProcureCon Marketing, we would love to hear from you.
Senior Group Procurement Manager, Sales Marketing Consumer & Commercial
As a Group Procurement Engagement Manager (PEM), Terri is the lead for Microsoft’s procurement product marketing group Windows and Devices, for businesses and consumers. She has worked at Microsoft for over 12 years in a variety of marketing procurement roles and is passionate about our mission to empower every person and organization on the planet to achieve more.
She has proven success as a community leader aligning cross-group stakeholders on business processes and implementing strategies in a fast paced and evolving corporate environment, and is a passionate innovator and collaborator with experience redefining and implementing various internal communication channels. Her own passion for marketing and creative ideation began as a kid and has always been at the forefront of any position she holds.
Chief Procurement Officer
Group Executive Vice President
Association of National Advertisers
Bill Duggan is group executive vice president at ANA (Association of National Advertisers) with responsibilities focused on management of the organization’s portfolio of marketing/media committees and associated conferences, as well as thought leadership. He has played a lead role in the development of recent ANA white papers including Enhancing Client/Agency Relationships, Advertising is Going Native, Fraud in Digital Advertising and also manages the ANA Transparency Task Force. He is an active contributor to the ANA Marketing Maestros blog.
Mr. Duggan joined ANA in 2000, bringing extensive marketing and advertising experience gained on the agency side. He worked in account management at Grey Advertising for 16 years, supervising major clients including Canon U.S.A. (winning two Effie Awards for effective advertising), Kraft Foods, SmithKline Beecham, and Sara Lee. He has been an adjunct faculty member at New York University’s Stern School of Business, teaching advertising management on both the graduate and undergraduate levels, and has a bachelor’s degree from Boston College and an M.B.A. from New York University.
JFE International Consultants, Inc.
J. Francisco Escobar serves as a business management advisor to advertisers, service providers, and intermediaries in the marketing services industry. The organization was formed in 2003 as a Minority Business Enterprise. Francisco has developed and implemented numerous processes to improve relationships between marketing stakeholders and their supplier-partners. Additionally, JFE International Consultants regularly conducts seminars on optimizing relationships with Marketing Procurement, educating all parties about the latest trends and best practices.
Francisco has been heavily involved in all aspects of commercial relationship management for over three decades, structuring, negotiating and executing “win-win” agreements across a number of categories including advertising, public relations, promotions, experiential/events, interactive, and co-op marketing.
Francisco was educated in a multicultural environment gaining fluency in Spanish, French and Italian. Following advanced studies in Economics and a Masters in Business Administration, he gained 23 years of experience with Texas Instruments in global financial, marketing and procurement management.
Director - Global Procurement
Steve has over 24 years of experience sourcing advertising, marketing and print in the CPG, financial services, healthcare, hospitality, insurance and Internet industries – well before Sourcing became what it is today. While Steve spent most of his career on the client side, he also has experience on the agency side. Having worked at some of the best known Fortune 500 companies, including Cigna, Starwood Hotels Worldwide and Aol, he currently serves as Director, Global Procurement at MetLife. He leads the Advertising, Marketing and Print team responsible for supporting North America, AsiaPac, EMEA and LatAm and is based out of MetLife’s new corporate offices in Raleigh, NC.
Co-Founder, Principal and Chief Mania Officer
Agency Mania Solutions
A senior business leader and international best-selling author, Bruno has extensive Fortune 100 and agency experience at fast-growing organizations. Bruno is the Co-Founder and Principal of Agency Mania Solutions, a service and technology firm specialized in helping marketing organizations realize the transformational value of managed agency partnerships. Bruno is the former Head of Global Marketing Operations at Visa Inc. where he was responsible for agency partnerships, and for driving marketing excellence around the world. As Director of Global Agency Strategy at Microsoft, he developed a company-wide approach to strengthening the brand globally, driving business impact through successful partnerships. Among other noteworthy accomplishments at Microsoft where he spent a decade, Bruno was instrumental in establishing Agency Management, digital marketing and CRM as central global disciplines. He received the prestigious Marketing Excellence Award from Steve Ballmer, CEO, for his continued leadership. Bruno held leadership positions in pre-IPO high-tech companies - AvenueA/Razorfish and Visio where he played a critical role in driving customer relationships using robust data, analytics and digital competencies. Bruno is the former Head of Relationship Marketing at Clearwire/Sprint, where he built a growth customer engine that contributed to the company's growth. He held various senior positions in France at Hachette and the Ministry of Defense. Bruno grew up in France, where he graduated from business school. He holds a MBA in Marketing and International Business and he is a frequent author/speaker. Bruno is the author of best-seller "Agency Mania" (available in multiple languages) and the former chair of the Association of National Advertisers Client/Agency Committee.
Global Supplier Value Optimization and Marketing Procurement Lead
Following a career launch in the nonprofit space, Stacy's 15 years of experience in procurement began in e-sourcing, and later developed into procurement consulting work across sectors and categories, and finally into Marketing procurement leadership roles in the pharmaceutical and technology industries. A few of her areas of current focus and interest include supplier-enabled innovation, agency engagement optimization, and procurement approaches for not-for-profit organizations and small businesses.
Stacy currently serves as Global Supplier Value Optimization and Marketing Procurement Lead for Citrix, where she manages the compete profile of marketing and media spend across regions and divisions. Prior to Citrix, Stacy held roles in global Agencies category leadership and Marketing transformation implementation with Novartis.
Stacy holds a BA in English and Spanish from Dickinson College, as well as both an MBA in Marketing and Master of International Business from the University of Pittsburgh.
Senior Manager, Procurement
Porsche Cars North America, Inc.
Crystal Khalil brings 20 plus years of global supply chain industry experience, including manufacturing scheduling, indirect & direct commodity sourcing, negotiation, and contract management. As Manager, Procurement and Supplier Contracts for Porsche Cars North America, Inc., Crystal leads a strong centralized team responsible for strategic sourcing and procurement of all goods and services in North America. Prior to joining Porsche, Khalil held leadership roles at Coca-Cola Enterprises, and National Service Industries. Her previous roles included Travel Manager; where she was responsible for managing the global travel spend for Coca-Cola Enterprises. Khalil also served in additional positions in indirect procurement managing over $600 million dollars in professional services spend. Khalil has a master’s degree from Central Michigan University and a bachelor’s degree in operations from DeVry University.
Lead Sourcing Manager for Global Marketing Services
Skip helps lead the procurement of marketing services for Amway, a $9 billion corporation. His responsibilities include collaborating with other cross functional teams focused on creating innovation around cost control, process improvements and other supply chain initiatives. His responsibilities include Supplier Relationship Management projects such as standardizing RFPs, developing onboarding programs for agencies, and establishing metrics for evaluating marketing suppliers. Skip also currently oversees marketing and digital procurement in the APAC regions with responsibility for sourcing the digital and marketing firms in Japan, Korea, Singapore, Australia and Malaysia.
Prior to Amway, Skip’s background was with advertising agencies where he was responsible for marketing planning, research, development of creative briefs, account management and sales. He worked with brands such as Pepsi, Gerber Baby Foods, Maker’s Mark bourbon and Meijer stores at regional and national ad agencies including Tracy-Locke, Earle Palmer Brown and several others. Skip also started and owned his own business, a sign-making franchise called Signs By Tomorrow. He has been on the Board of Directors at several Ad Clubs, is a frequent speaker at area colleges on marketing procurement, advertising and branding and is actively involved in the community.
Executive Director, Global Marketing Procurement
Michael Rafferty is the Executive Director of Global Marketing Procurement for Kaplan Inc. where he partners with Marketing on managing their $400 million global investment. Prior to Kaplan, Michael led the Marketing Procurement Organization at Altria Group Inc. where, under his leadership, his team collaborated with Marketing to collectively identify and deliver over $50 million in savings to reinvest in brand building opportunities. His leadership roles at Altria Group in Finance, Sales and Marketing Services provided Michael the understanding and credibility to transform Marketing Procurement from a back seat position of solely focusing on the lowest cost to become an equal strategic thinking partner providing the right quality and value for the return on Marketing’s investment. Michael spends his time between his home in Knoxville, TN and Kaplan’s Fort Lauderdale, FL headquarters.
Strategic Sourcing Director, Global Commercial Marketing and Sales Team
Larry has worked in positions of increasing responsibility in Consumer Package goods companies such as Philips Lighting, The Body Shop, Reckitt and Colman, Warner Lambert Consumer HealthCare, Kraft/Nabisco, BP and Wrigley/Mars. While he has managed just about every commercial category from Raw Materials to Capital, his passion is Marketing Services. He specialises in being the "glue" that brings many functions together in a mutually beneficial manner to drive value and growth. Larry joined Wrigley in 2008 just in time to have the company merge with Mars and is now a director in the marketing & sales team within a global indirect procurement organisation, responsible for Global Commercial Strategy and Management of $250M in Creative and Production spend with Mars Advertising Agencies. In concert with Mars CMO’s, Finance and Commercial associates Larry and his team are developing a 5 year strategy and vision for creative and production at Mars. Larry will be participating in an In Conversation session, examining ‘Empowering Marketing Procurement To Take Control Of Media Spend: How Can You Gain The Key Business Skills Required To Become An Expert In This Domain?’.
Manager, Category Management, Marketing & Advertising
Kevin Stacey is a Category Manager at TD Ameritrade, focusing on Marketing and Advertising spend, and brings eight years of professional experience in the Marketing and Advertising space from both the client-side and agency perspectives. He specializes in agency selections, retainer and project fee negotiations, media-related initiatives, and agency production arrangements. Kevin earned his BS in Finance from the University of Dayton and his MBA from Cleveland State University.
Managing Director, North America
CEO & Co-Founder
A serial entrepreneur, Henrik’s quest is innovation through technology-enabled services. Henrik most recently served as the President of Everydaywealth, an online financial services company, and was also the Founder and President of Creditland, an online credit and lending marketplace. Prior to entrepreneurship, Henrik was a management consultant with Andersen Consulting in the U.S. and abroad.
Jon is a Managing Partner at Gain Theory, a global consultancy that partners with brands to maximise marketing value. Jon helps clients understand how to optimise the value of marketing investments by leveraging market-leading tactics devised through intelligent data, analytics, insight and consultancy. His work in this area has helped leading brands improve new launch forecasting; optimising the mix between paid, owned and earned media as well as course correction in-campaign. Jon’s work is committed to delivering insights that are focused towards specific KPIs that can have a real and demonstrable impact on the bottom line and Jon’s high-touch consultative approach ensures successful activation in ranges as diverse as retail, financial services, tech brands and entertainment.
Corey O’Brien is Vice President of Aquent Studios, a marketing execution and consulting agency. He is responsible for leading all business development efforts and supporting new client engagements throughout 17 studios across the United States.
He has extensive experience helping Fortune 500 clients solve challenges across the spectrum of marketing, creative, and digital projects, especially in the areas of process efficiency, cost reduction, and scalability.
Corey has over 12 years of experience in the marketing solutions industry and holds a bachelor’s degree in Integral Studies from St. Mary’s College of California and an M.B.A. from Dominican University of California.
The combination of a 20 year background in enterprise software development, along with a deep understanding of the marketing procurement and agency management arena, provides Richard a unique perspective of the industry.
Richard has a Bachelor of Science Electronic Engineering (Honors) from the University of Natal, South Africa.
Head of Procurement-North America
Ed is currently the Head of Procurement for North America at AstraZeneca. In this role he leads the US and Canada in market procurement teams. He also has global accountability for AstraZeneca’s core commercial categories including Advertising, Digital/Media, Market Research, Contract Sales and PR. Prior to his role as Head of Procurement, Ed held multiple Global Category Leader roles where he developed and implemented global category strategies across key global markets. Established, developed, and managed key global supplier relationships and implemented global category best practices and sourcing programs. Ed has experience in procurement technology implementing Ariba platforms on a global scale and process expertise in strategic sourcing and category management. Ed holds a Bachelors Degree from Eastern University and an MBA from St. Josephs University.
CPO, Assistant Vice President Procurement & Property Management
Louisiana State University
Chief Marketing Officer
Melinda is Chief Marketing Officer of Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management. She spearheads all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy and sales enablement.
Melinda’s career spans the massive evolution of the ad industry over the last 25+ years, spending 15 years on the ad agency side and a decade at A+E Networks. Prior to joining Extreme Reach in 2015, she was CMO at Tremor Video, a video advertising technology company for brand marketing.
Industrial Color Studios
Paul is an award-winning digital marketing leader with extensive experience guiding some of the world's leading companies through the challenges of 21st century digital marketing. His 20+ years leadership experience covers a diverse array of digital marketing services including digital strategy, platform and content solutions as well as leading the delivery of multi-platform digital experiences using complex combinations of advanced marketing technology.
As a result, he has acquired a unique combination of experience and insight into leveraging the convergence of technology and marketing into efficient growth. His thought-leadership on digitally-enabled customer experiences has earned him regular keynote addresses around the world.
Partner & Chief Executive Officer, North America
A digital native, Andrew has spent his career helping some of the world’s most recognized brands like Campbell’s, HP, Visa, Procter & Gamble, GE, Dow Jones and Mars navigate the intersection of brand and digital, and build lasting relationships with their customers.
At The&Partnership Andrew spends a good deal of his time building bespoke new-model agency set-ups for clients like the Wall Street Journal and TELUS (Canada’s second largest telco), saving them 20% to 30% on their agency and media spends. He is intensely focused on creating the agency of the future -- bringing media, digital, social and brand disciplines all together in one team with one bottom line -- for a number of smart marketers, both huge and small. And The&Partnership’s growth rate of 400% in his three years of leadership is proof.
Prior to joining The&Partnership, Andrew was Chairman of BBDO’s Proximity North America, one of the world’s largest and most awarded agency networks. Marketing Magazine named him a “One to Watch,” Advertising Age named him to their “Top 40 Under 40,” and he was appointed to Marketing Magazine’s Advisory Board.