Gordon founded Evergreen Trading after a successful 18 year
career creating trades and cross purchasing arrangements with Fortune 500
companies in a wide variety of industries. Companies like PepsiCo, Home Depot,
Kelloggs, Pfizer, Nestle, Seagram & Sons, TIAA-CREF, Wyndham Hotels, and
ConAgra Foods have all benefited from Gordon’s analytical skills as well as his
knowledge of finance and media.
It was at the start of
his career with Arthur Andersen’s Management Information Consulting division,
where Gordon gained his first introduction to client service, client
interactions and applying analytical skills to solve business problems.
Switching to the client side, he worked in various brand management and
marketing roles at Haagen-Dazs and Alpo Pet Foods. There, Gordon honed his
skills in business analysis, new product development, advertising and promotion
planning and cross-functional relationship management, while also managing
corporate trade programs as the client at both companies.
Gordon holds a Bachelor
of Arts in Engineering from Lafayette College and a Masters of Business
Administration from the University of Chicago. Gordon resides in the Denver,
Colorado area with his wife and two children.
Check out the incredible speaker line-up to see who will be joining Gordon.