ProcureCon Marketing 2025

November 17 - 19, 2025

Austin, TX

Gordon Zellner

Chief Executive Officer Evergreen Trading

Gordon founded Evergreen Trading after a successful 18 year career creating trades and cross purchasing arrangements with Fortune 500 companies in a wide variety of industries. Companies like PepsiCo, Home Depot, Kelloggs, Pfizer, Nestle, Seagram & Sons, TIAA-CREF, Wyndham Hotels, and ConAgra Foods have all benefited from Gordon’s analytical skills as well as his knowledge of finance and media.

It was at the start of his career with Arthur Andersen’s Management Information Consulting division, where Gordon gained his first introduction to client service, client interactions and applying analytical skills to solve business problems. Switching to the client side, he worked in various brand management and marketing roles at Haagen-Dazs and Alpo Pet Foods. There, Gordon honed his skills in business analysis, new product development, advertising and promotion planning and cross-functional relationship management, while also managing corporate trade programs as the client at both companies.

Gordon holds a Bachelor of Arts in Engineering from Lafayette College and a Masters of Business Administration from the University of Chicago. Gordon resides in the Denver, Colorado area with his wife and two children.

Check out the incredible speaker line-up to see who will be joining Gordon.

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