November 18 - 20, 2019
Hyatt Regency Austin, TX
Senior Global Category Manager, Marketing, IT, HR, CPS
10:50 AM Panel: Evolution of the In-House Agency Model 2.0: Ensuring Continued Success of Your In-House Strategy
With many brands having made the shift from their AOR to in-housing creative and advertising, it can be tempting to assume that everything’s running smoothly once it’s set up. However like any relationship, In-Housing requires ongoing attention, care and TLC to ensure that it continually delivers for your marketing stakeholders.
This panel will take a broad look at how leading brands (with the help of procurement of course) holistically look at their overall labor strategy and determine whether they’ve optimized their external agency mix to match the maturity of their in-house model.
• In-housing fact vs. fiction
• Can you get the same benefits without going in-house?
• Determining the optimal resource mix
• Setting up your in-house agency for success