Leah Power

An interactive discussion that dives into the heart of marketing effectiveness and the pivotal role procurement plays in making it a reality. This session will explore practical strategies for initiating impactful conversations with marketing, negotiating effectively, and leveraging your agency to drive results.

We’ll unpack the essentials of “effective marketing” — from crafting creative content that works in today’s cluttered media landscape to setting commercial objectives that ensure cohesive campaigns that achieve results. This session is tailored to help procurement make informed choices, ultimately fostering stronger client-agency relationships grounded in shared success and measurable outcomes.