ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Katrina Bott, Director, Global Strategic Sourcing - Marketing & Advertising at Michael Kors

Katrina Bott

Director, Global Strategic Sourcing - Marketing & Advertising
Michael Kors

Check out the incredible speaker line-up to see who will be joining Katrina.

Download The Latest Agenda

Day 1

Monday, November 18th, 2019

3:00 PM Panel: Fine Tuning Your Martech Stack – Trends and Techniques In An Ever-changing Environment

If technology isn’t your jam – it will be by the end of this session! You’ll get a quick overview of some of the key terminology and questions to ask when evaluating the various aspects of technology within your organization. Key points for discussion include:

• What questions you should be asking your martech vendors
• How to stay on top of martech trends and changes
• Ensuring your martech stack is compatible with your corporate IT organization/IT standards board

Day 3

Wednesday, November 20th, 2019

8:00 AM Panel: Buzzword Bingo

For a lighter touch this morning (it is Day 3 and all), we’ll have 4 marketing procurement experts give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. What do we really mean when we say things like:

• Having A Seat At The Table
• Transparency
• Transformation
• Adding Value
• Agency Partnership
• Becoming a Change Agent