ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Frank DeRosa, Senior Vice President, Client Sourcing And Optimization at Weber Shandwick

Frank DeRosa


Senior Vice President, Client Sourcing And Optimization
Weber Shandwick

Day 1


11:50 AM Panel: Blasting Off: Finding Innovative Ways To Approach Agency Sourcing (While Eliminating RFP Ridiculousness)

For years, agencies have been challenged with the traditional RFP and pitch process that procurement (rightly or wrongly) has bestowed on them. On the flip side, procurement is tasked with formally evaluating which agency is the best for the company. Can a middle ground be reached? Lets hope so!

This panel will shed light on what leading procurement practitioners are doing to make their RFP process ‘agency friendly’ but still meeting the overall needs of their broader organization along with an agency’s perspective on the process. Key topics for discussion include:

• What to do to prepare for an agency search
• Creating and Negotiating an effective Scope of Work
• Information you need from your marketing team before an agency search should begin
• How to handle organizational pushback to changing the process.


Check out the incredible speaker line-up to see who will be joining Frank.

Download The Latest Agenda