ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Larry Smith, Strategic Sourcing Director, Global Marketing at Mars Inc (Formerly)
Mars Inc (Formerly) Logo

Larry Smith

Strategic Sourcing Director, Global Marketing
Mars Inc (Formerly)

Check out the incredible speaker line-up to see who will be joining Larry.

Download The Latest Agenda

Day 2

Tuesday, November 19th, 2019

8:30 AM Fireside Chat:To Infinity and Beyond: Enabling the Digital Transformation Journey

There’s no shortage of digitization and transformation initiatives taking place these days. If you’re feeling left out of the party your not alone. Two leading CPG firms will explain how they played a critical part in their organization’s broader digital transformation journey. Key takeaways include:
·          Tools (such as digital asset management) that you can use as a core part of your digital transformation journey
·          Approaches marketing procurement can take in enabling digital transformation
·          How and why should marketing procurement be taking the lead in connecting the dots and managing collaboration in the digital asset management space
·          What steps should practitioners take now to begin this journey?
·          And what conversations should marketing procurement be having with their related suppliers?

Day 3

Wednesday, November 20th, 2019

8:00 AM Panel: Buzzword Bingo

For a lighter touch this morning (it is Day 3 and all), we’ll have 4 marketing procurement experts give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. What do we really mean when we say things like:

• Having A Seat At The Table
• Transparency
• Transformation
• Adding Value
• Agency Partnership
• Becoming a Change Agent