Every organization is solving the AI governance puzzle differently, and marketing procurement is often caught in the middle of legal, IT, and marketing's competing priorities. This panel of practitioners shares how they've built (or are still building) governance structures that keep pace with AI adoption without slowing teams down. Come away with real examples of what's working, what isn't, and where ownership should sit 

• Expand risk criteria beyond data privacy to account for brand safety and over-reliance on AI outputs 
• Adapt governance structures to fit organizational scale, from lean fast-moving teams to larger cross-functional reviews 
• Balance build, buy, and license decisions as organizational pressures reshape how procurement resources AI capability 

Pop-up experiences, flash retail, and short-run brand activations are becoming a core part of the marketing mix — but their speed and unpredictability expose every weakness in traditional procurement models. This session explores how to build a rapid-response procurement framework for agile brand experiences, so teams can move at the speed of the activation without sacrificing commercial control or compliance. 

• Streamline sourcing and contracting processes to keep pace with pop-up and experiential marketing timelines 
• Balance speed, flexibility, and commercial control across short-term brand experience 
• Partner more effectively with marketing teams to deliver agile brand experiences at scale 

Why do media spend and delivery data so often fail to match—and what can procurement do now that AI auditing tools are finally affordable and accessible? As media prices shift and assets underdeliver, traditional MMM assumptions break down and procurement is left manually reconciling what was planned, bought, and actually delivered. AI‑powered reconciliation systems are changing this equation, dramatically reducing audit effort and enabling a "clear box" view of media performance and value. 

• Diagnose the root causes of misalignment between planned, purchased, and delivered media 
• Leverage AI‑driven tools to automate reconciliation and reduce auditing costs 
• Elevate procurement's role by turning reconciled data into strategic guidance for marketing and finance