Jason Cammorata

This panel will talk through all the ways leading procurement teams are addressing the ever-increasing martech spend within their organizations. In this panel, you’ll get perspectives on

• Points of leverage within martech negotiations
• Managing martech demand and overlap of services within an organization
• Best practices on negotiating enterprise wide agreements with martech service providers.

Feeling overwhelmed when looking for niche/smaller agencies to supplement your existing agency model? You’re definitely not alone – it can be an intimidating task as every agency ‘claims’ they can do every task. But how do you sort through the noise and figure out the real truth? This workshop will provide you pointers on how to do just that and provide an opportunity for the audience to share their related successes and failures when attempting to find new agency partners.