Liz Ziegler

If you are new to Marketing Procurement or here for the first time you won’t want to miss this gathering/recap discussion of all the exciting information you learned today. We’ll have a couple marketing procurement experts on hand to provide additional explanations as needed!

Benchmarking can be a valuable activity for both an advertiser and an agency however it does require some careful analysis and caveats to ensure that a true ‘apples to apples’ comparison is being made. This panel will provide differing perspectives on their benchmarking journey, giving you the inspiration needed to push past any roadblocks you may encounter. Key points for discussion include:

• Different sources of benchmarking data and where you can find them

• Do you create your own cost model or do you farm it out to someone else?

• Key questions to ask when purchasing benchmarking data

• The right and wrong way to approach benchmarking with your agency