ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Antonio Humphreys, Senior Manager, Global Procure to Pay at Adobe

Antonio Humphreys


Senior Manager, Global Procure to Pay
Adobe

Day 1


9:10 AM Interactive Panel: Moving the Needle Past Transparency Into Trust

With the desire to move beyond the tired ‘transparency’ debate, this interactive panel discussion with provide perspectives from industry thought leaders on current trends/actions being taken by advertisers and agencies to help move the trust needle forward. We’ll have a lively discussion on stage and get the audience’s perspective on:

• The current (and desired) state of transparency between agencies and advertisers
• What role does verification of agency compliance to the terms in place have in building trust
• Top tips/best practices for marketing procurement to build trust levels with their agency partners


Check out the incredible speaker line-up to see who will be joining Antonio.

Download The Latest Agenda