ProcureCon Marketing 2025

November 17 - 19, 2025

Austin, TX

Fiona McBride

Executive Director of Client Services Advertising Production Resources

Fiona has a strong footing in the world of account management and agency leadership, having honed her skills at some of the best-known agencies in North America: Ogilvy, Cossette, MacLaren: LINTAS, and BBDO. She also has a strong entrepreneurial side having enjoyed running Amalgamated, a boutique agency in NYC. Fiona has extensive experience across many client categories including CPG, retail, fast casual and QSR restaurants, beauty, beverage, banking, confectionery and distilled spirits. She is especially proud of the business building creative work that she’s been involved with over the years. Before joining APR, Fiona was the Managing Director at Womenkind, President of Amalgamated, an EVP at BBDO New York and, Director of Client Services at BBDO Canada. Not all at one time of course!

Check out the incredible speaker line-up to see who will be joining Fiona.

Download The Latest Agenda