November 18 - 20, 2019
Hyatt Regency Austin, TX
2:30 PM Presentation: Time for a Change: A New Approach to Pricing in the Exhibit and Event Business
Hamilton is an experiential marketing firm. ‘Experiential Marketing Firm’; that’s actually a fairly recent term used as a descriptor for companies in our industry. Many of you may recognize the term exhibit designer/producer or exhibit house. The reality is that today we are more about creating face-to-face marketing experiences than building stuff. In our brief time together, I would like to present a new idea – or perhaps a new way to look at the costs involved in doing what we do for companies like yours.