ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Nelson Geter, Strategic Sourcing Lead, Marketing Procurement at Facebook

Nelson Geter

Strategic Sourcing Lead, Marketing Procurement

Check out the incredible speaker line-up to see who will be joining Nelson.

Download The Latest Agenda

Day 2

Tuesday, November 19th, 2019

10:00 AM Panel: Developing A Path For Success: Benchmarking Strategies That Work

Benchmarking can be a valuable activity for both an advertiser and an agency however it does require some careful analysis and caveats to ensure that a true ‘apples to apples’ comparison is being made. This panel will provide differing perspectives on their benchmarking journey, giving you the inspiration needed to push past any roadblocks you may encounter. Key points for discussion include:

• Different sources of benchmarking data and where you can find them
• Do you create your own cost model or do you farm it out to someone else?
• Key questions to ask when purchasing benchmarking data
• The right and wrong way to approach benchmarking with your agency