With over 15 years client-side experience as Head of Global Marketing for multinational advertisers including Vodafone, France Telecom and the Royal Bank of Scotland, Fiona brings deep insight into the complexities of marketing sourcing leadership. She understands how to build effective relationships with both internal stakeholders and agency partners, and now supports MMC's clients in navigating increasingly complex media and marketing ecosystems. Passionate about raising industry standards, Fiona is a strong advocate for greater transparency and integrity across the media and marketing categories.