ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

Fiona Foy, Managing Director, North America at FirmDecisions

Fiona Foy


Managing Director, North America
FirmDecisions

Day 1


9:10 AM Interactive Panel: Moving the Needle Past Transparency Into Trust

With the desire to move beyond the tired ‘transparency’ debate, this interactive panel discussion with provide perspectives from industry thought leaders on current trends/actions being taken by advertisers and agencies to help move the trust needle forward. We’ll have a lively discussion on stage and get the audience’s perspective on:

• The current (and desired) state of transparency between agencies and advertisers
• What role does verification of agency compliance to the terms in place have in building trust
• Top tips/best practices for marketing procurement to build trust levels with their agency partners

Day 2


11:40 AM Interactive Roundtables

These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.
1.Optimizing The Client Agency Relationship – How To Maximize Your Media Investment Fiona Foy, Managing Director FirmDecisions North America & Jim Mason, Senior Client Partner, Ebiquity
2.Sponsorship  Josie Vertz, Strategic Sourcing, Twitter
3.Print Phil Zolit, Manager, Procurement, Metropolitan Museum of Art
4.Driving Sustainability In Marketing Procurement Sean Everland, Senior Manager – Marketing Sourcing, Danone North America


Check out the incredible speaker line-up to see who will be joining Fiona.

Download The Latest Agenda