ProcureCon Marketing 2024
November 18 - 20, 2024
JW Marriott LA LIVE, CA
DAY 1: Monday November 12, Enabling Your Stakeholders
7:20 am - 8:20 am
Continental Breakfast & Registration (Grand Opening Of The Solutions Zone)
8:20 am - 8:25 am
Welcome Remarks And Icebreaker
Michael Dunlap -
Event Director,
ProcureCon
8:25 am - 8:35 am
Chairpersons Remarks
Philip Guiliano -
Partner,
BrandActive
8:35 am - 9:05 am
Keynote Fireside Chat: Elevating Your Program In An Era Of Change
Robin Vogel -
Vice President of Commercial, Americas,
Mars Confectionary
In the digital age, rapid advances in technology are revolutionizing business in ways never thought possible. Sharing her perspectives from her career at Mars, Oscar Mayer, and Sara Lee, Robin Vogel will provide expertise, stories and ideas to take your marketing procurement function and professional career to the next level. Whether you are brand new to the function or an experienced pro, you won’t want to miss this engaging fireside chat that sets the stage for the rest of the three days of networking, education and fun! You’ll leave this session with key takeaways regarding how to:
•Influence your business culture so marketing procurement can deliver the most value
•Identify and execute procurement best practices that resonate with executive leadership
•Transform processes to ensure marketing procurement KPIs link to business KPIs
•Deliver results in an era of change impacting your organization, suppliers, and technology
•Be top of mind whenever your CMO is introducing a new initiative or relationship
•Sell marketing procurement to your procurement organization
9:05 am - 9:45 am
Panel: Turning Passion Into Payoff: The Future Of Marketing Procurement
Mary Ann Brennan -
Senior Director, Global Procurement,
Mattel
Mithun Sharma -
Vice President, Global Strategic Sourcing,
Visa
Rubina Malbari -
Executive Director, Global Advertising and Promotions,
The Estée Lauder Companies
Ed Stone -
Senior Vice President, Marketing Supply Chain,
Williams Lea Tag
After you’re wow’ed by Robin’s keynote, we’ll get down to business and talk through how the marketing procurement function is continually evolving to meet the ever changing needs of the executive suite. Our esteemed panel of Marketing Procurement Leaders will share their insights on where the profession is going so you can stay on track. Regardless of your program’s maturity or size, their insights will help you drive success into your organization through:
•Moving from Stakeholder Resistance to Engagement and finally to Prioritization
•Determining the right talent management strategy within your team – regardless of size
•Top trends and techniques used by leading edge marketing procurement teams – and building the business case to do so
•Identifying how the profession should move forward in the years to come.
Rubina Malbari
Executive Director, Global Advertising and PromotionsThe Estée Lauder Companies
9:45 am - 10:25 am
Panel: Full Steam Ahead: Managing Your Agency Roster In A Time Of Rapid Change and Disruption
Jim Wallace -
Global Head of Agency Strategy and Management,
Hewlett-Packard Inc.
Kelley Mehan -
Senior Category Manager, Marketing Procurement,
Novo Nordisk
Mat Mildenhall -
Chief Client Officer,
eg+ worldwide
Manuel Reyes -
Chief Executive Officer,
Cortex Media
Michael Takyi -
Marketing Procurement Lead for the Americas,
Castrol
Looking for an alternative to using the same big players but don’t know where to start? This session will give you the edge to create an environment that encourages the best of both worlds to include the ‘big guys’ as well as niche agencies within your agency portfolio. Key insights from this session will include:
•What the future agency will look like and how to prepare
•Rise of the ‘cagency’ – consultants in the agency space.
•Approaches to identify health of a global agency roster
•Examining and assessing different agency models, like colocation, in house, dedicated teams, and technology-specific (e.g., VR)
•Incorporating certified diverse suppliers within your agency roster
10:25 am - 11:05 am
Morning Refreshment & Networking Break In The Solutions Zone
11:05 am - 11:35 am
Fireside Chat: When To Go It Alone: Transitioning From An Agency On Record (AOR) To a In-Housing Model
David Gallaer -
VP, Category Management,
MUFG
It’s no secret that the traditional agency model is being reassessed. While each organization is different it’s important to understand the benefits, drawbacks, and risks involved in making such a transition. This engaging fireside chat will showcase one such allowing you to:
•Understand the nuances of an Internal model
•Evaluate if an Internal model is right for you
•Understand the benefits/drawbacks of an internal model
•Developing program workflow and stakeholder buy-in
11:35 am - 11:55 am
Presentation: Overcoming The Challenges Of Producing And Deploying Creative Assets For A Multi-Screen World
Melinda McLaughlin -
Chief Marketing Officer,
Extreme Reach
Fiona McBride -
Executive Director of Client Services,
Advertising Production Resources
Bill Duggan -
Group Executive Vice President,
Association of National Advertisers
How are marketers dealing with needing to produce more ad assets for more screens and platforms than ever before? How are they setting themselves up for success in an increasingly complex tomorrow? A discussion of best practices for brands looking to restore control of their creative assets and dramatically improve workflow efficiency while also reducing stress, risk and unnecessary costs.
11:55 am - 12:35 pm
Workshop: Measuring What Matters: Marketing Procurement KPIs 2.0
Scott Meczkowski -
Global Category Manager, Marketing Procurement,
Energizer
Antonio Humphreys -
Senior Manager, Global Procure to Pay,
Adobe
This informative workshop will help discuss the varied KPIs and evaluation factors used to determine the success of your team. Even if you’re not responsible for setting KPIs, this session will help you gather the information you need to showcase success in the market place.
-How are we looking (or do we look) at cost savings as well as cost avoidance?
-How do you transform processes to ensure marketing procurement KPIs link to business KPIs
-How do you measure value outside of cost savings? How can you elevate that to your leadership?
-Normalizing Marketing Procurement KPIs with the rest of procurement – should/could this be done?
12:35 pm - 12:55 pm
How Smart Is Your Brand?
Robert Schulkins -
Global Head of Digital Services,
InnerWorkings
Brad DeHart -
Global Vice President,
InnerWorkings
There are an overwhelming amount of new marketing technologies and solutions currently available in the market place, and the options keep growing. Procurement can not only be a thought leader, but it should partner with the rest of the organization to sensible solutions. InnerWorkings’ digital subject matter experts are actively working with clients to break down the complexities that often accompany marketing technology, while providing implementation and execution expertise.
12:55 pm - 1:55 pm
Lunch For All Attendees
Explore a Deep Dive into managing relationships with your creative and media agencies
Agency Relationships
1:55 pm - 2:35 pm Panel: Achieving Sky High ROI By Becoming Your Creative Agency’s Best Client Antonio Humphreys - Senior Manager, Global Procure to Pay, Adobe Skip Lorimer - Sourcing Manager, Global Marketing and Sales, Amway Catherine Jones - Senior Strategic Sourcing Manager, Sales & Marketing, VMWare Stacy Joslin - Senior Director, Global Procurement & Cost Efficiency, InterContinental Hotels Group Cliff Pia - Chief Creative Officer, CreativeDrive Bill Holmes - Senior Strategist, TeamPeople Lead for Internal Meetings and Events, NovartisEven if you’re the largest client in an agency network, you might not be getting the agency’s best work. It’s the agencies best client that gets the best work – and you don’t have to spend the most money to receive it! This engaging panel will provide you with tangible takeaways to make sure your agency is helping you and your marketing team deliver sky high ROI.
•The perspective of senior creative professionals on buying of their talent
•What is reasonable and unreasonable to expect out of an agency relationship
•How well-intentioned procurement requests can create havoc on a relationship
Stacy Joslin
Senior Director, Global Procurement & Cost EfficiencyInterContinental Hotels Group
Agency Relationships
2:35 pm - 2:45 pm Innovation Spotlight: Marketing Procurement To The Rescue! Solving The Dilemma Of The Modern Marketer Simon Moore - Global VP of Marketing Solutions, SDLAs global leaders in marketing procurement you will be acutely aware of the dilemma international brands have: to create ever increasing volumes of ever increasingly personalized content across more channels, in less time, at the highest quality, with fewer people, and the same - if not less - budget. What you may not be so aware of are two ‘Hidden Gems’ that can help marketing procurement quickly solve this challenge, and turn your content supply chain - from Blah into Brilliant. Irrespective of your current agency operating model – be that in-house or external.
As a former partner at Tag Worldwide, Managing Director of Jaguar Land Rover’s global in-house omnichannel content agency Spark44, Simon Moore, Global Practice Lead for SDL Marketing Solutions will introduce you to two ‘Hidden Gems’ in your end to end enterprise Content Supply Chain and provide a practical guide as to how you can leverage them to deliver more, hyper-personal content at scale, better, faster, and cheaper.
Agency Relationships
2:45 pm - 2:55 pm Asset Management In Action At Nissan Mark Woodie - Planner, Digital Nissan Assets, Nissan North America Ian Belzar - Solutions Development Director, AdstreamThis live client solutions case study will showcase how Adstream’s innovative Asset Management technology helped Nissan streamline their global marketing and reduce costs and time to market.
Feel like you’re already heard enough about agencies and want insights on other marketing categories? This track is for you!
Other Marketing Categories
1:55 pm - 2:35 pm Interactive Case Study: Extra! Extra! Print Is Not Dead! Paul Winans - Category Manager, Brinker InternationalLong put out to pasture with the advent of digital marketing, you’re making a mistake if you forgot about how to properly procure and manage your suppliers in the print category. This session will provide you with
· The knowhow to make the most of your print vendors within your own organization.
· Negotiating tactics that make sense for the print category
· Tools and techniques to manage your print suppliers.
Paul Winans
Category ManagerBrinker International
Other Marketing Categories
2:35 pm - 2:55 pm Presentation: What’s Your Brand Worth? Andy Shape - President, Stran Promotional Solutions Amy Hughey - Senior Manager, Business Development and Strategic Partnerships, New York Road RunnersIn this session, Stran will discuss the importance of product quality, safety testing, adherence to brand guidelines, and how that can affect your overall marketing strategy and communication goals. In addition, Stran will discuss different cost models to ensure that you are actually paying less while still maintaining the highest level of brand consistency and safety standards.
Amy Hughey
Senior Manager, Business Development and Strategic PartnershipsNew York Road Runners
Unique sessions targeting a particular sector of our audience. Limit of 30 participants per session
Boardroom Bohemia
1:55 pm - 2:35 pm Boardroom: Mature Program Top 10 Challenges Michael Takyi - Marketing Procurement Lead for the Americas, CastrolThis session is all about you – the leaders of mature marketing procurement programs. YOU will set the agenda through interactive polling and select the key issues you want to discuss, share best practices, and solve challenges.
Explore a Deep Dive into managing relationships with your creative and media agencies
Agency Relationships
2:55 pm - 3:35 pm Interactive Presentation: Agency Cooperation At Its Finest Fabian Gordon Holladay - Sr. Manager, Strategic Sourcing & Category Management, Align Technologies Lisa Miller - Chief Financial Officer, Colle McVoyWant to hear about a healthy agency/advertiser partnership? Look no further! This session will discuss how Align Technologies worked with their agency Colle McVoy, to solve a business problem and create a true win-win in their organization. While no relationship is perfect, this session will help show you how to:
•Approach your agency to help deliver additional work for the same amount of money
•Evaluate and change internal marketing processes (particularly intake procedures) to make life easier for your agency
Fabian Gordon Holladay
Sr. Manager, Strategic Sourcing & Category ManagementAlign Technologies
Feel like you’re already heard enough about agencies and want insights on other marketing categories? This track is for you!
Other Marketing Categories
2:55 pm - 3:35 pm Workshop: Managing The Promotional Items Category JoAnn Sager Gilley - CEO, Overture Promotions Steven Schwartzman - Manager, Marketing Procurement, Sony Pictures EntertainmentIf you’re looking to get a start on the promotional items or want to know where you stand, this session is for you! With the overwhelming number of vendors out there, it can be a challenge to come up with an overall strategy and develop results. This engaging workshop will provide ample discussion to swap stories, experiences, and (of course) awesomeness in this unique category!
•Identifying Promotional Items Spend
•Overall vendor environment – what’s out there and what differentiators are there?
•Determining a vendor strategy
•Addressing rouge spend in promotional items
•Monitoring agreements with promotional item vendors
Unique sessions targeting a particular sector of our audience. Limit of 30 participants per session
Boardroom Bohemia
2:55 pm - 3:35 pm Deep Dive Workshop: How To Conduct An Agency Ecosystem Review Simon Francis - Global CEO, Flock Associates Mitchell Caplan - Managing Director, Flock Associates USAMany advertisers agency ecosystem has just evolved into something too big, and no longer fit for purpose
· How do you conduct a full review of your agency ecosystem that leads to significant gains in efficiency and effectiveness?
· How do you start a review? How do manage the different stakeholders? What is the process? What are the outcomes and benefits?
Flock explain how to conduct an Agency Ecosystem Review using examples from their work with Global advertisers like Johnson & Johnson, McDonald's, T-Mobile, Mondelez and others. This session would suit those advertisers who have a large portfolio of agencies and suppliers, a global responsibility, or those advertisers who need to upgrade their agencies to make them fit for the future.
3:35 pm - 4:15 pm
Sweet Baja Refreshment & Networking Break In The Solutions Zone
Explore a Deep Dive into managing relationships with your creative and media agencies
Agency Relationships
4:15 pm - 4:55 pm Interactive Case Study: Trust & Transparency Forum’s Advertising Contract Exchange Andrew Susman - Co-Chair, Advertising Trust & Transparency Forum Ken Zinn - Vice President, Digital Marketing, Zurich Insurance Group Wally Snyder - Executive Director, Institute for Advertising EthicsThe Advertising Trust & Transparency Forum is a non-partisan industry working group dedicated to restoring Transparency & Trust in our industry - with action - and for the good of market participants and consumers.
This session will unveil the Trust and Transparency Forum’s Advertising Contracts Exchange (ACE) for the first time - a new reference point for the modern marketing procurement community. ACE’swill enable organizations to benchmark their contracts, with “deal memory” on historical transactions and benchmarking legal language to aid in contract negotiation, including live clauses for inclusions in MSA's– with perspectives from all participants
This session will provide you with knowledge of:
• Status of the Marketing Contracts Exchange including (advertiser/agency contracts, fraud protection, consumer provisions, and data use)
• How to access and contribute to the Marketing Contracts Exchange
• Expected future initiatives of the Advertising Transparency & Trust Forum
Feel like you’re already heard enough about agencies and want insights on other marketing categories? This track is for you!
Other Marketing Categories
4:15 pm - 4:55 pm Panel: Making It Matter: Supplier Diversity In Marketing Michael Takyi - Marketing Procurement Lead for the Americas, Castrol Simona Rabsatt Butler - Category Team Lead, Marketing Procurement & Supplier Diversity, Quicken Loans Lisa Weaver - Category Manager, Marketing & Communications, DuPont Ronald Garnett - President and CEO, Council For Supplier Diversity Leah Power - Executive Vice President, Agency Operations, Institute of Communication AgenciesStruggling to Incorporate diverse suppliers in your marketing supplier mix? It’s not as difficult as you might think, especially when you have a leading panel of experts who can explain how they’ve attained key wins in this area that have strengthened supplier relationships and provided value to marketing stakeholders. Key areas for discussion and thought leadership include:
•How is procurement diversifying supplier infrastructure in the marketing category;
•How is marketing procurement finding diverse suppliers
•How best to leverage MSDC, NGLCC as well as internal HR/Diversity Leads
•How to deliver and demonstrate results to senior leadership
Simona Rabsatt Butler
Category Team Lead, Marketing Procurement & Supplier DiversityQuicken Loans
Unique sessions targeting a particular sector of our audience. Limit of 30 participants per session
Boardroom Bohemia
4:15 pm - 4:55 pm Boardroom: Wowing Your Stakeholders In Events and Experiential Maria Centeno - Director, Strategic Sourcing, Marketing and Events, SalesforceThis interactive boardroom session will give you an opportunity to swap stories, tools, and techniques to make an impact in the events/experiential space. Regardless of your organization’s size, budget, or industry, this engaging boardroom session will help you.
•Establish a mechanism to measure ROI on events
•Understand key negotiation points with experiential agencies
•Improve your partnership and relationship with your marketing/events team
4:55 pm - 5:55 pm
Interactive Roundtables With ProcureCon Partners
Melinda McLaughlin -
Chief Marketing Officer,
Extreme Reach
Fiona Foy -
Managing Director, North America,
FirmDecisions
Maigari Jinkiri -
Chief Revenue Officer,
Ebiquity
Mike Oxley -
Chief Executive Officer,
Prominate
Sarah Daniel -
Chief Operating Officer,
Prominate
Gordon Zellner -
Chief Executive Officer,
Evergreen Trading
Fiona McBride -
Executive Director of Client Services,
Advertising Production Resources
Tony Marden -
SVP and Managing Director,
Advertising Production Resources
Christina Woods -
VP, Client Engagement,
MSIGHTS
Scott East -
CEO / Co-Founder,
MSIGHTS
Stephanie Fares -
Global Client Engagement,
Robertson Marketing
John Robertson -
Tech Strategist,
Robertson Marketing
These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.
1.Overcoming The Challenges Of Producing And Deploying Creative Assets For A Multi-Screen World; Hosted By: Melinda McLaughlin, Chief Marketing Officer, Extreme Reach
2.Examining The Commercial And Contractual Implications Of In-sourcing And Out-sourcing; Hosted by Fiona Foy, Managing Director, North America, FirmDecisions and Maigari Jinkiri, Chief Revenue Officer, Ebiquity
3.Why Go Global? The Benefits And Challenges Of Implementing A Global Promotional Materials Solution; Hosted by Mike Oxley, Chief Executive Officer, Prominate and Sarah Daniel, Chief Operating Officer, Prominate
4. Prinicple Based Media Buying: Repeatable and Measurable Savings; Hosted by Gordon Zellner, Chief Executive Officer, Evergreen Trading
5. Controlling The Chaos: How To Create A Flexible Content Production Framework; Hosted by Tony Marden, SVP and Managing Director and Fiona McBride, Executive Director of Client Services, Advertising Production Resources
6. Data Ownership: The (5) "Must Have" Agency SOW Provisions To Ensure You Control Your Data And Increase Agency Transparency Hosted By: Scott East, CEO/Co-Founder, MSIGHTS, and Christina Woods, VP of Global Client Engagement, MSIGHTS
7, The Next Level In Swag Programs - Amp Your Employee Engagement With Trend Spotting, Pop-Up Stores, Innovation Labs, And The Latest In Tech: AI, Virtual Reality, And Augmented Reality. Hosted By: John Robertson, Tech Strategist, Robertson Marketing; and Stephanie Fares, Global Client Engagement, Robertson Marketing
5:55 pm - 7:00 pm
Rio Rendezvous Reception In The Solutions Zone
Enjoy tropical sights, sounds and beverages as you meet and mingle with all of your fellow conference goers as you wrap up the first day of the conference. You’ll experience the whole excitement and vibrancy of Rio Carnival from the comfort of The Solutions Zone!