ProcureCon Marketing 2024
November 18 - 20, 2024
JW Marriott LA LIVE, CA
DAY 3: Wednesday November 14, Surviving or Thriving? Driving Marketing Procurement Forward
7:30 am - 8:40 am
Women In Procurement Breakfast
Tammy Rodano -
Director, Advertising and Promotion, Indirect Procurement,
The Estée Lauder Companies
For the first time ever we’re bringing the Women In Procurement Breakfast to ProcureCon Marketing. You’ll have an intimate setting to discuss the challenges women in procurement face and celebrate their successes. Space is limited to just 40 attendees, so be sure to RSVP to the ProcureCon team as soon as you can!
Tammy Rodano
Director, Advertising and Promotion, Indirect ProcurementThe Estée Lauder Companies
8:00 am - 8:40 am
Breakfast
8:50 am - 9:00 am
Chairperson's Remarks
Corey O’Brien -
Vice President,
Aquent Studios
9:00 am - 9:40 am
Interactive Case Study: Branding Your Team For Success
Liz Ziegler -
Sr. Manager, Strategic Sourcing & Category Management,
Vail Resorts
It’s no secret that some stakeholders can cringe when they hear the word procurement. One way to alleviate this response is to develop and communicate your own procurement team brand. While this may seem like a unwieldly exercise, Liz Ziegler will share with you the tactical steps she’s taken at Disney, NBCUniveral, and most recently at Vail Resorts to help reimagine sourcing for her marketing stakeholders. This engaging discussion will help you understand:
•What a team brand is and why and when you might need one
•Key steps you can take now to develop a team brand
•Putting it into action – communicating your brand via words and actions
•Continuous improvement/evolution of your team brand
9:40 am - 10:20 am
Interactive Case Study: Strong Customership In Marketing Procurement
Lance Hedges -
Strategic Sourcing/Vendor Management,
Capital Group
In this engaging case study, Lance will share with you his “Strong Customership” concept he’s leveraged to build client rapport, generate value, and drive change without rocking the boat. He’ll give you specific examples of how he’s applied this consultative approach within his own organization. Through interactive exercises, he’ll help you do the same when you’re back in the office. Are you up for the challenge?
•Initiating a customership concept
•Developing resources capable of being consultants and trusted advisors
•Managing organizational pushback/inertia
•Setting your stakeholders up for success
10:20 am - 11:00 am
Debate True Or False: Marketing Procurement Should Only Source Talent From Marketing
Erik Anderson -
Strategic Sourcing Manager – Marketing,
Discover Financial Services
Frank DeRosa -
Senior Vice President, Client Sourcing And Optimization,
Weber Shandwick
Leah Power -
Executive Vice President, Agency Operations,
Institute of Communication Agencies
This energizing debate will address where marketing procurement leaders of tomorrow should come form. This lively debate will explore the benefits and drawbacks of bringing either marketing or procurement professionals into the fold. While this debate will likely endure long after this conference, you’ll leave this session with a clearer understanding of how best to round out your marketing procurement team.
TRUE –“Marketing is an investment not a cost, to drive real change requires commercially minded marketing professionals.”)
FALSE – “You need a buyer at heart. Just choose the best one and they will charm the socks off your CMO!”)
Debate Rules
•Audience vote at the start of the debate to see if the majority believe Marketing Procurement should source new talent from marketing/agencies or procurement
•Panel arguments for: why Marketing Procurement Directors should source new talent from Marketing/Agencies
•Panel arguments against: why Marketing Procurement Directors should source new talent from procurement
•Audience vote at the end of the debate to see if the panelists have been able to influence the vote in favor of their argument
True - Erik Anderson, Strategic Sourcing Manager – Marketing, Discover Financial Services
False - Frank DeRosa, SVP, Client Sourcing & Optimization at Weber Shandwick
11:00 am - 11:20 am
Sunrise & Shine Networking Break
11:20 am - 11:40 am
Accenture: Conflict or Competition
Leah Power -
Executive Vice President, Agency Operations,
Institute of Communication Agencies
Don’t assume that this conversation is about communication agencies being precious! Agencies welcome competition…met on a fair playing field. We simply have to ask: can your auditor be your supplier. In this discussion Leah Power, EVP, Agency Operations for the agency trade association, ICA, explores why Accenture’s foray into programmatic media buying is in direct conflict with it’s existing media agency audit business unit.
11:35 am - 12:45 pm
Working Group Roundtables: Top Takeaways
Michael Takyi -
Marketing Procurement Lead for the Americas,
Castrol
Kevin Stacey -
Category Manager, Marketing & Advertising,
TD Ameritrade
Katie Levesque -
Procurement Manager and Relationship Lead,
Brighthouse Financial
Michael Rafferty -
Executive Director, Global Marketing Procurement,
Kaplan
Yuri Schwalbe -
Director, Strategic Procurement - Marketing,
Macy’s
Nelson Geter -
Global Strategic Sourcing, Marketing,
Facebook
Bill Matthews -
Global Senior Category Manager, Marketing Procurement,
Edgewell Personal Care
Tammy Rodano -
Director, Advertising and Promotion, Indirect Procurement,
The Estée Lauder Companies
Megan Goodnow -
Global Procurement Manager,
Biogen
Hosted By Michael Takyi, Marketing Procurement Lead for the Americas, Castrol
We’ve packed a lot of information and knowledge in the past three days! To close the conference, we’ll have a lively interactive discussion to go over the key takeaways at the conference and help collectively provide input for our 2019 conference. We’ll split the room into about 8 roundtables. Each roundtable will have 30 minutes to identify the top three takeaways/’aha’ moments during the conference and then report back to the larger group.
1.Financial Services Kevin Stacey, Category Manager, Marketing & Advertising, TD Ameritrade & Katie Levesque Procurement Manager and Relationship Lead, Brighthouse Financial
2.Educational/Non-Profit Michael Rafferty, Executive Director, Global Marketing Procurement, Kaplan
3.Retail Yuri Schwalbe, Director, Strategic Procurement - Marketing, Macy’s
4.Technology/Silicon Valley Nelson Geter, Global Strategic Sourcing, Marketing, Facebook
5.CPG Bill Matthews, Global Senior Category Manager, Marketing Procurement, Edgewell Personal Health
6.Health/Beauty Tammy Shaw Rodeno Director, Advertising and Promotion, Indirect Procurement, The Estée Lauder Companies
7. Pharma Megan Goodnow, Global Procurement Manager, Biogen
Tammy Rodano
Director, Advertising and Promotion, Indirect ProcurementThe Estée Lauder Companies
12:45 pm - 1:15 pm
Networking Lunch
1:15 pm - 1:30 pm
Conference Concludes
1:30 pm - 4:00 pm
Post-Conference Petco Park Tour (Optional)
As a fun send-off, we’re offering 20 attendees a post-conference tour of Petco Park. The crown jewel of downtown San Diego, Petco Park serves up baseball Southern California style-complete with swaying palm trees and a sandy beach beyond center field.
Please meet at the hotel lobby for departure at 1:30 and expect to return to the hotel by 4:00 PM