ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX


DAY 3: Wednesday November 14, Surviving or Thriving? Driving Marketing Procurement Forward

For the first time ever we’re bringing the Women In Procurement Breakfast to ProcureCon Marketing. You’ll have an intimate setting to discuss the challenges women in procurement face and celebrate their successes. Space is limited to just 40 attendees, so be sure to RSVP to the ProcureCon team as soon as you can! 

Tammy Rodano

Director, Advertising and Promotion, Indirect Procurement
The Estée Lauder Companies

8:00 am - 8:40 am Breakfast

8:50 am - 9:00 am Chairperson's Remarks

Corey O’Brien - Vice President, Aquent Studios

Corey O’Brien

Vice President
Aquent Studios

9:00 am - 9:40 am Interactive Case Study: Branding Your Team For Success

Liz Ziegler - Sr. Manager, Strategic Sourcing & Category Management, Vail Resorts
It’s no secret that some stakeholders can cringe when they hear the word procurement.  One way to alleviate this response is to develop and communicate your own procurement team brand.  While this may seem like a unwieldly exercise, Liz Ziegler will share with you the tactical steps she’s taken at Disney, NBCUniveral, and most recently at Vail Resorts to help reimagine sourcing for her marketing stakeholders.  This engaging discussion will help you understand:
•What a team brand is and why and when you might need one
•Key steps you can take now to develop a team brand
•Putting it into action – communicating your brand via words and actions
•Continuous improvement/evolution of your team brand


Liz Ziegler

Sr. Manager, Strategic Sourcing & Category Management
Vail Resorts

9:40 am - 10:20 am Interactive Case Study: Strong Customership In Marketing Procurement

Lance Hedges - Strategic Sourcing/Vendor Management, Capital Group
In this engaging case study, Lance will share with you his “Strong Customership” concept he’s leveraged to build client rapport, generate value, and drive change without rocking the boat. He’ll give you specific examples of how he’s applied this consultative approach within his own organization. Through interactive exercises, he’ll help you do the same when you’re back in the office. Are you up for the challenge?
•Initiating a customership concept
•Developing resources capable of being consultants and trusted advisors
•Managing organizational pushback/inertia
•Setting your stakeholders up for success


Lance Hedges

Strategic Sourcing/Vendor Management
Capital Group

This energizing debate will address where marketing procurement leaders of tomorrow should come form.  This lively debate will explore the benefits and drawbacks of bringing either marketing or procurement professionals into the fold.  While this debate will likely endure long after this conference, you’ll leave this session with a clearer understanding of how best to round out your marketing procurement team.

TRUE –“Marketing is an investment not a cost, to drive real change requires commercially minded marketing professionals.”)
FALSE – “You need a buyer at heart. Just choose the best one and they will charm the socks off your CMO!”)

Debate Rules
•Audience vote at the start of the debate to see if the majority believe Marketing Procurement should source new talent from marketing/agencies or procurement
•Panel arguments for: why Marketing Procurement Directors should source new talent from Marketing/Agencies
•Panel arguments against: why Marketing Procurement Directors should source new talent from procurement
•Audience vote at the end of the debate to see if the panelists have been able to influence the vote in favor of their argument

True - Erik Anderson, Strategic Sourcing Manager – Marketing, Discover Financial Services
False - Frank DeRosa, SVP, Client Sourcing & Optimization at Weber Shandwick


Erik Anderson

Strategic Sourcing Manager – Marketing
Discover Financial Services


Frank DeRosa

Senior Vice President, Client Sourcing And Optimization
Weber Shandwick


Leah Power

Executive Vice President, Agency Operations
Institute of Communication Agencies

11:00 am - 11:20 am Sunrise & Shine Networking Break

Don’t assume that this conversation is about communication agencies being precious!  Agencies welcome competition…met on a fair playing field. We simply have to ask: can your auditor be your supplier. In this discussion Leah Power, EVP, Agency Operations for the agency trade association, ICA, explores why Accenture’s foray into programmatic media buying is in direct conflict with it’s existing media agency audit business unit.

Leah Power

Executive Vice President, Agency Operations
Institute of Communication Agencies

Hosted By Michael Takyi, Marketing Procurement Lead for the Americas, Castrol

We’ve packed a lot of information and knowledge in the past three days!  To close the conference, we’ll have a lively interactive discussion to go over the key takeaways at the conference and help collectively provide input for our 2019 conference.  We’ll split the room into about 8 roundtables. Each roundtable will have 30 minutes  to identify the top three takeaways/’aha’ moments during the conference and then report back to the larger group.  

1.Financial Services   Kevin Stacey,  Category Manager, Marketing & Advertising, TD Ameritrade & Katie Levesque Procurement Manager and Relationship Lead, Brighthouse Financial
2.Educational/Non-Profit  Michael Rafferty, Executive Director, Global Marketing Procurement, Kaplan
3.Retail  Yuri Schwalbe, Director, Strategic Procurement - Marketing, Macy’s
4.Technology/Silicon Valley  Nelson Geter, Global Strategic Sourcing, Marketing, Facebook
5.CPG Bill Matthews, Global Senior Category Manager, Marketing Procurement, Edgewell Personal Health
6.Health/Beauty  Tammy Shaw Rodeno Director, Advertising and Promotion, Indirect Procurement, The Estée Lauder Companies
7. Pharma Megan Goodnow, Global Procurement Manager, Biogen


Michael Takyi

Marketing Procurement Lead for the Americas


Kevin Stacey

Category Manager, Marketing & Advertising
TD Ameritrade


Katie Levesque

Procurement Manager and Relationship Lead
Brighthouse Financial


Michael Rafferty

Executive Director, Global Marketing Procurement


Yuri Schwalbe

Director, Strategic Procurement - Marketing


Nelson Geter

Global Strategic Sourcing, Marketing


Bill Matthews

Global Senior Category Manager, Marketing Procurement
Edgewell Personal Care


Tammy Rodano

Director, Advertising and Promotion, Indirect Procurement
The Estée Lauder Companies


Megan Goodnow

Global Procurement Manager

12:45 pm - 1:15 pm Networking Lunch

1:15 pm - 1:30 pm Conference Concludes

1:30 pm - 4:00 pm Post-Conference Petco Park Tour (Optional)

As a fun send-off, we’re offering 20 attendees a post-conference tour of Petco Park. The crown jewel of downtown San Diego, Petco Park serves up baseball Southern California style-complete with swaying palm trees and a sandy beach beyond center field. 

Please meet at the hotel lobby for departure at 1:30 and expect to return to the hotel by 4:00 PM