ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

DAY 2: Tuesday November 13, Marketing Data And Technology Management

7:30 am - 8:00 am Breakfast In The Solutions Zone

8:00 am - 8:30 am Pre-Conference Workshop: Intro To Martech And Programmatic

If you’re new to the field you won’t want to miss this optional pre-conference workshop that goes over the martech ‘basics’.  You’ll be given a brief overview of the martech industry, key terminology, and how to identify and create the optimal tech stack within your own organization. Most importantly, you’ll leave this session with the understanding and know-how to effective engage in the forthcoming Day 2 sessions focused on marketing technology. 
Ken Zinn, Vice President, Digital Marketing at Zurich Insurance Group

Ken Zinn

Vice President, Digital Marketing
Zurich Insurance Group

8:30 am - 8:35 am Welcome Remarks

Michael Dunlap, Event Director at ProcureCon

Michael Dunlap

Event Director
ProcureCon

Given that the concept of digital marketing intersects with IT providers, it’s not secret that responsibility lines blur between marketing and IT responsibilities. If you’re not sure as to how best work with your IT stakeholders (and IT procurement leads) you won’t want to miss this cross-functional panel that will help you
•Understand how best to work within the constraints of your existing IT organization and overall technology enterprise plan
•Developing a holistic approach with your IT Procurement Lead 
•Manage competing priorities between Marketing and IT organization
•Understand how cloud-based technology may be helping the business while challenging your IT Organization

Kim Harrison-Johnson, SVP, Corporate Functions Strategic Sourcing Lead at SunTrust Bank

Kim Harrison-Johnson

SVP, Corporate Functions Strategic Sourcing Lead
SunTrust Bank

Katrina Bott, Director, Global Strategic Sourcing - Marketing & Advertising at Michael Kors

Katrina Bott

Director, Global Strategic Sourcing - Marketing & Advertising
Michael Kors

Pablo Carreno, Procurement Team Lead - Marketing, PR, Media, News, HR at Bloomberg

Pablo Carreno

Procurement Team Lead - Marketing, PR, Media, News, HR
Bloomberg

Michelle Trout, Senior Director, Internal Procurement at Brinker International

Michelle Trout

Senior Director, Internal Procurement
Brinker International

9:25 am - 9:45 am Examining The Commercial And Contractual Implications Of In-sourcing And Out-sourcing

In recent years, the industry has undergone a massive model shift as brands employ a range of methods to try to achieve transparency, reduce ad fraud, and champion brand safety. One of the approaches that has grown rapidly is in-sourcing; driven by procurement and marketing teams collaborating, brands are looking to in-house media, production and technology in an effort to improve control, manage their data and drive efficiencies. The intricacies tied to contract compliance, data governance, and managing talent bring challenges to the in-house model – so what should brands consider when deliberating on the in-sourcing vs. out-sourcing of marketing services?
Fiona Foy, Managing Director, North America at FirmDecisions

Fiona Foy

Managing Director, North America
FirmDecisions

Maigari Jinkiri, Chief Revenue Officer at Ebiquity

Maigari Jinkiri

Chief Revenue Officer
Ebiquity

There will be more change in the next 20 years than in any 50-year period in history.  This high-level presentation will look at the trends and dynamics that will trigger this disruption and transformative time.  A look into the future of technology, demographics, procurement, marketing, economics and finance and how all will change dramatically by 2037.  Reality as we know it will change.  A truly thought-provoking presentation to prepare you for the future.
David Houle, Futurist Futurist and Author of “Brand Shift: The Future of Brands and Marketing at Guest Speaker

David Houle

Futurist Futurist and Author of “Brand Shift: The Future of Brands and Marketing
Guest Speaker

10:25 am - 10:55 am Farm Stand Break In The Solutions Zone

10:55 am - 11:35 am Stay On Good Graces With Your Marketing Team In A Midst Of Cost Cutting/Transformation


Kim Harrison-Johnson, SVP, Corporate Functions Strategic Sourcing Lead at SunTrust Bank

Kim Harrison-Johnson

SVP, Corporate Functions Strategic Sourcing Lead
SunTrust Bank

11:35 am - 11:55 am Meeting The Needs Of Marketers And Procurement With A New Agency Model

Andrew Bailey, Partner & Chief Executive Officer, North America at The&Partnership

Andrew Bailey

Partner & Chief Executive Officer, North America
The&Partnership

These interactive round table sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities. 

1.Data Privacy  Pearl Yi, Strategic Sourcing, Marketing, Twitter
2.Media Transparency/Auditing Nicholas Kline, Sr. National Manager, Advertising Marketing Management Office, Toyota Motors North America
3.Agency Compensation  Lisa Weaver,  Category Manager Marketing & Communications, DuPont
4.Print TBD
5.Shopper Marketing Pauline Olson, Senior Purchasing Manager, Brinker International
6.Promotional Items/Branded Merchandise  Michael Rafferty, Executive Director, Global Marketing Procurement, Kaplan
7.Agency Performance and Reviews Steve Aldrich, Director, Marketing Sourcing, Visa
8.Technology/Silicon Valley  Nelson Geter, Global Strategic Sourcing, Marketing, Facebook

Pearl Yi, Procurement Manager, Sales and Marketing at Twitter

Pearl Yi

Procurement Manager, Sales and Marketing
Twitter

Lisa Weaver, Category Manager, Marketing & Communications at DuPont

Lisa Weaver

Category Manager, Marketing & Communications
DuPont

Pauline Olson, Senior Purchasing Manager at Brinker International

Pauline Olson

Senior Purchasing Manager
Brinker International

Michael Rafferty, Executive Director, Global Marketing Procurement at Kaplan

Michael Rafferty

Executive Director, Global Marketing Procurement
Kaplan

Nicholas Kline, Sr. National Manager, Advertising Marketing Management Office at Toyota Motors North America

Nicholas Kline

Sr. National Manager, Advertising Marketing Management Office
Toyota Motors North America

Nelson Geter, Global Strategic Sourcing, Marketing at Facebook

Nelson Geter

Global Strategic Sourcing, Marketing
Facebook

Steve Aldrich, Director, Strategic Sourcing at Visa

Steve Aldrich

Director, Strategic Sourcing
Visa

10:55 am - 12:45 pm Interactive Workshop: Building Win-Win Deals With Major Media Companies

Join our collaborative negotiation workshop that puts the attendee in the negotiator’s seat. Participants are encouraged to maintain a data-driven focus with anticipated budgets, rebates and products. Your goal is to negotiate a deal for 2022 that is best for your fictitious organization. 

You must leave with a deal in hand!
 
During this negotiation training workshop, we will:
•Collaborate with team members to review fictional cases that include product requirements, budgets and fictional advertiser and publishers
•Explore understanding product enhancements that will increase ROI
•Discuss the art of negotiating prioritization and timelines

Roopa Radhakrishnan, Strategic Sourcing Manager at Uber

Roopa Radhakrishnan

Strategic Sourcing Manager
Uber

12:45 pm - 1:45 pm Lunch For All Attendees


Masters Of MarTech

1:45 pm - 2:25 pm Interactive Case Study: Stop Thinking Like A Procurement Person…In the Martech World!
Intuit will demonstrate how they partnered with our marketers and product management teams to drive towards a target-state Martech stack 
You learn how they solved for personalized customer experience and superior marketing outcome while optimizing the spend.

Dianne Amidon, Sr. Sourcing Category Manager, Martech and One-Intuit Strategic Partnerships at Intuit

Dianne Amidon

Sr. Sourcing Category Manager, Martech and One-Intuit Strategic Partnerships
Intuit

Deserae Ryan, Director, Strategic Partnerships at Intuit

Deserae Ryan

Director, Strategic Partnerships
Intuit


As marketing teams are becoming more agile, procurement needs to follow their lead in ensuring they deliver results to their marketing stakeholders.  This is easier said than done as agile methodologies can conflict with tried and true procurement practices designed to mitigate risk within an organization.  This enlightening panel will help you move down the path of agile and help address the following questions
           How to structure Statements of Work in two – three week sprints?
           Is it RIP for the traditional RFP?  Can or should you conduct sourcing events in a manner not deterrent to the business unit?
           Are there methods to accelerate the traditional sourcing process?
           How do you break through organizational ineritia to meet the needs of your stakeholders?
Sarah Lacey, Manager, Marketing Procurement at The JM Smucker Company

Sarah Lacey

Manager, Marketing Procurement
The JM Smucker Company

Angelica Prudente, Director NAM Non-Trade (Indirect) Procurement at Adidas

Angelica Prudente

Director NAM Non-Trade (Indirect) Procurement
Adidas

Rubina Malbari, Executive Director, Global Advertising and Promotions at The Estée Lauder Companies

Rubina Malbari

Executive Director, Global Advertising and Promotions
The Estée Lauder Companies

Stacy Joslin, Senior Director, Global Procurement & Cost Efficiency at InterContinental Hotels Group

Stacy Joslin

Senior Director, Global Procurement & Cost Efficiency
InterContinental Hotels Group



Looking for innovative ways to enhance your mature program?  Looking to refine your already existing agency review process?  Incorporating interactive audience polling, this session will help you achieve greatness by addressing:
•How to get to the next generation of your program
•Tools and technology used to enhance the agency review process
•Collectively determine what’s next after supplier relationship management?  
•Innovative techniques for 360 agency reviews
•How to  elevate your relationship and continue to maximize  value

Jason Cammorata, Vice President, Strategic Sourcing at MDC Partners

Jason Cammorata

Vice President, Strategic Sourcing
MDC Partners

Frank DeRosa, Senior Vice President, Client Sourcing And Optimization at Weber Shandwick

Frank DeRosa

Senior Vice President, Client Sourcing And Optimization
Weber Shandwick

Kevin Stacey, Category Manager, Marketing & Advertising at TD Ameritrade

Kevin Stacey

Category Manager, Marketing & Advertising
TD Ameritrade

Roopa Radhakrishnan, Strategic Sourcing Manager at Uber

Roopa Radhakrishnan

Strategic Sourcing Manager
Uber


Masters Of MarTech

2:25 pm - 2:45 pm How To Stop Wasting Money On POS

Dan Frailey, EVP, Business Development at IMS

Dan Frailey

EVP, Business Development
IMS


Masters Of Data And Category Management

2:25 pm - 2:45 pm Time For A Change: A New Approach To Pricing In The Exhibit And Event Business
Hamilton is an experiential marketing firm.  ‘Experiential Marketing Firm’; that’s actually a fairly recent term used as a descriptor for companies in our industry.  Many of you may recognize the term exhibit designer/producer or exhibit house.  The reality is that today we are more about creating face-to-face marketing experiences than building stuff.  In our brief time together, I would like to present a new idea – or perhaps a new way to look at the costs involved in doing what we do for companies like yours.
Jim Obermeyer, Vice President at Hamilton Chicago

Jim Obermeyer

Vice President
Hamilton Chicago


Masters of Martech

2:45 pm - 3:25 pm Workshop: Developing A Game Plan: Martech Negotiation Strategy Huddle
Struggling to make an impact on your firm’s Martech strategy? This exclusive boardroom will provide a forum for you to swap stories and deal points you need to make your next Martech negotiation a success.

Anita Chung, Category Manager, Marketing at Salesforce

Anita Chung

Category Manager, Marketing
Salesforce

Masters of Data And Category Management

2:45 pm - 3:25 pm Fireside Chat: To Infinity And Beyond: The Future Of Programmatic


Steven Schwartzman, Manager, Marketing Procurement at Sony Pictures Entertainment

Steven Schwartzman

Manager, Marketing Procurement
Sony Pictures Entertainment

Mike Hans, Founder & CEO at The Forge Group

Mike Hans

Founder & CEO
The Forge Group

Doctorate - Boardroom

2:45 pm - 3:25 pm Workshop: Determining Where You Stand: Benchmarking Your Agency Dollars
Everyone seems to want to benchmark their agency spend but few know where to start – until now!  This exclusive boardroom session will share best practices surrounding how to:
•Scope out a benchmarking initiative
•Identify where data is available
•Determine how benchmarking services can assist in your effort
•Vendors have benchmarking rates; what companies are the best to use; what are the best compare?
•How to take action from your benchmarking effort.
Paul DeLucchi, Category Manager at Adobe Systems

Paul DeLucchi

Category Manager
Adobe Systems

David Gallaer, VP, Category Management at MUFG

David Gallaer

VP, Category Management
MUFG

3:25 pm - 4:05 pm California Cooler Break In The Solutions Zone

4:05 pm - 4:30 pm Presentation: The Continued Rise Of In-Housing

Marketers have historically taken agency work in house to save money and for faster turnaround.  While those reasons are still important, transparency and data protection are now accelerating the in-housing trend. This session will share findings from a new ANA survey on in-house agencies and provide relevant examples of marketers who are leading the way.
Bill Duggan, Group Executive Vice President at Association of National Advertisers

Bill Duggan

Group Executive Vice President
Association of National Advertisers

4:30 pm - 4:40 pm The Elephant In The Room

If you’re a procurement professional tasked with selecting an experiential agency, and you happen to be reading this from the confines of your office, seek an open space immediately.

There's an Elephant In The Room!
Aaron Carpenter, President/CEO at TideSmart West – A TideSmart Global Agency

Aaron Carpenter

President/CEO
TideSmart West – A TideSmart Global Agency

A crowd favorite from last year, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A before we drift off to the Seaside Reception to close out the day

Sebastien Slek

Executive Director - Global Sourcing Marketing
Warner Media

Mary Ann Brennan, Senior Director, Global Procurement at Mattel

Mary Ann Brennan

Senior Director, Global Procurement
Mattel

5:30 pm - 7:30 pm San Diego Seaside Reception @ Seaview Grand Hyatt

Enjoy a fun breezy evening mingling with your fellow attendees and friends on the verandah overlooking the pristine waters of the San Diego Bay. This nautical-themed event will incorporate the laid back feel of San Diego – America’s Finest City - with a touch of sophistication, excitement, and fun!