ProcureCon Marketing 2024
November 18 - 20, 2024
JW Marriott LA LIVE, CA
DAY 2: Tuesday November 13, Marketing Data And Technology Management
7:30 am - 8:00 am
Breakfast In The Solutions Zone
8:00 am - 8:30 am
Pre-Conference Workshop: Intro To Martech And Programmatic
Ken Zinn -
Vice President, Digital Marketing,
Zurich Insurance Group
If you’re new to the field you won’t want to miss this optional pre-conference workshop that goes over the martech ‘basics’. You’ll be given a brief overview of the martech industry, key terminology, and how to identify and create the optimal tech stack within your own organization. Most importantly, you’ll leave this session with the understanding and know-how to effective engage in the forthcoming Day 2 sessions focused on marketing technology.
8:30 am - 8:35 am
Welcome Remarks
Michael Dunlap -
Event Director,
ProcureCon
8:45 am - 9:25 am
Panel: Managing Blurred Lines Between IT And Marketing
Katrina Bott -
Director, Global Strategic Sourcing - Marketing & Advertising,
Michael Kors
Pablo Carreno -
Procurement Team Lead - Marketing, PR, Media, News, HR,
Bloomberg
Michelle Trout -
Senior Director, Internal Procurement,
Brinker International
Given that the concept of digital marketing intersects with IT providers, it’s not secret that responsibility lines blur between marketing and IT responsibilities. If you’re not sure as to how best work with your IT stakeholders (and IT procurement leads) you won’t want to miss this cross-functional panel that will help you
•Understand how best to work within the constraints of your existing IT organization and overall technology enterprise plan
•Developing a holistic approach with your IT Procurement Lead
•Manage competing priorities between Marketing and IT organization
•Understand how cloud-based technology may be helping the business while challenging your IT Organization
9:25 am - 9:45 am
Examining The Commercial And Contractual Implications Of In-sourcing And Out-sourcing
Fiona Foy -
Managing Director, North America,
FirmDecisions
Maigari Jinkiri -
Chief Revenue Officer,
Ebiquity
In recent years, the industry has undergone a massive model shift as brands employ a range of methods to try to achieve transparency, reduce ad fraud, and champion brand safety. One of the approaches that has grown rapidly is in-sourcing; driven by procurement and marketing teams collaborating, brands are looking to in-house media, production and technology in an effort to improve control, manage their data and drive efficiencies. The intricacies tied to contract compliance, data governance, and managing talent bring challenges to the in-house model – so what should brands consider when deliberating on the in-sourcing vs. out-sourcing of marketing services?
9:45 am - 10:25 am
Keynote Presentation: Shift Transformation
David Houle -
Futurist Futurist and Author of “Brand Shift: The Future of Brands and Marketing,
Guest Speaker
There will be more change in the next 20 years than in any 50-year period in history. This high-level presentation will look at the trends and dynamics that will trigger this disruption and transformative time. A look into the future of technology, demographics, procurement, marketing, economics and finance and how all will change dramatically by 2037. Reality as we know it will change. A truly thought-provoking presentation to prepare you for the future.
David Houle
Futurist Futurist and Author of “Brand Shift: The Future of Brands and MarketingGuest Speaker
10:25 am - 10:55 am
Farm Stand Break In The Solutions Zone
10:55 am - 11:35 am Stay On Good Graces With Your Marketing Team In A Midst Of Cost Cutting/Transformation
11:35 am - 11:55 am Meeting The Needs Of Marketers And Procurement With A New Agency Model
Andrew Bailey - Partner & Chief Executive Officer, North America, The&Partnership
11:55 am - 12:45 pm Interactive Roundtables
Pearl Yi - Procurement Manager, Sales and Marketing, Twitter Lisa Weaver - Category Manager, Marketing & Communications, DuPont Pauline Olson - Senior Purchasing Manager, Brinker International Michael Rafferty - Executive Director, Global Marketing Procurement, Kaplan Nicholas Kline - Sr. National Manager, Advertising Marketing Management Office, Toyota Motors North America Nelson Geter - Global Strategic Sourcing, Marketing, Facebook Steve Aldrich - Director, Strategic Sourcing, VisaThese interactive round table sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.
1.Data Privacy Pearl Yi, Strategic Sourcing, Marketing, Twitter
2.Media Transparency/Auditing Nicholas Kline, Sr. National Manager, Advertising Marketing Management Office, Toyota Motors North America
3.Agency Compensation Lisa Weaver, Category Manager Marketing & Communications, DuPont
4.Print TBD
5.Shopper Marketing Pauline Olson, Senior Purchasing Manager, Brinker International
6.Promotional Items/Branded Merchandise Michael Rafferty, Executive Director, Global Marketing Procurement, Kaplan
7.Agency Performance and Reviews Steve Aldrich, Director, Marketing Sourcing, Visa
8.Technology/Silicon Valley Nelson Geter, Global Strategic Sourcing, Marketing, Facebook
Nicholas Kline
Sr. National Manager, Advertising Marketing Management OfficeToyota Motors North America
10:55 am - 12:45 pm Interactive Workshop: Building Win-Win Deals With Major Media Companies
Roopa Radhakrishnan - Strategic Sourcing Manager, UberJoin our collaborative negotiation workshop that puts the attendee in the negotiator’s seat. Participants are encouraged to maintain a data-driven focus with anticipated budgets, rebates and products. Your goal is to negotiate a deal for 2022 that is best for your fictitious organization.
You must leave with a deal in hand!
During this negotiation training workshop, we will:
•Collaborate with team members to review fictional cases that include product requirements, budgets and fictional advertiser and publishers
•Explore understanding product enhancements that will increase ROI
•Discuss the art of negotiating prioritization and timelines
12:45 pm - 1:45 pm
Lunch For All Attendees
Masters Of MarTech
1:45 pm - 2:25 pm Interactive Case Study: Stop Thinking Like A Procurement Person…In the Martech World! Dianne Amidon - Sr. Sourcing Category Manager, Martech and One-Intuit Strategic Partnerships, Intuit Deserae Ryan - Director, Strategic Partnerships, IntuitIntuit will demonstrate how they partnered with our marketers and product management teams to drive towards a target-state Martech stack
You learn how they solved for personalized customer experience and superior marketing outcome while optimizing the spend.
Dianne Amidon
Sr. Sourcing Category Manager, Martech and One-Intuit Strategic PartnershipsIntuit
Masters Of Data And Category Management
1:45 pm - 2:25 pm Panel: Delivering Value In An Agile World Sarah Lacey - Manager, Marketing Procurement, The JM Smucker Company Angelica Prudente - Director NAM Non-Trade (Indirect) Procurement, Adidas Rubina Malbari - Executive Director, Global Advertising and Promotions, The Estée Lauder Companies Stacy Joslin - Senior Director, Global Procurement & Cost Efficiency, InterContinental Hotels GroupAs marketing teams are becoming more agile, procurement needs to follow their lead in ensuring they deliver results to their marketing stakeholders. This is easier said than done as agile methodologies can conflict with tried and true procurement practices designed to mitigate risk within an organization. This enlightening panel will help you move down the path of agile and help address the following questions
• How to structure Statements of Work in two – three week sprints?
• Is it RIP for the traditional RFP? Can or should you conduct sourcing events in a manner not deterrent to the business unit?
• Are there methods to accelerate the traditional sourcing process?
• How do you break through organizational ineritia to meet the needs of your stakeholders?
Rubina Malbari
Executive Director, Global Advertising and PromotionsThe Estée Lauder Companies
Stacy Joslin
Senior Director, Global Procurement & Cost EfficiencyInterContinental Hotels Group
Doctorate – Boardroom Level
1:45 pm - 2:45 pm Boardroom: Striving For Excellence - Self-Actualization of Mature Marketing Procurement Programs Jason Cammorata - Vice President, Strategic Sourcing, MDC Partners Frank DeRosa - Senior Vice President, Client Sourcing And Optimization, Weber Shandwick Kevin Stacey - Category Manager, Marketing & Advertising, TD Ameritrade Roopa Radhakrishnan - Strategic Sourcing Manager, UberLooking for innovative ways to enhance your mature program? Looking to refine your already existing agency review process? Incorporating interactive audience polling, this session will help you achieve greatness by addressing:
•How to get to the next generation of your program
•Tools and technology used to enhance the agency review process
•Collectively determine what’s next after supplier relationship management?
•Innovative techniques for 360 agency reviews
•How to elevate your relationship and continue to maximize value
Masters Of MarTech
2:25 pm - 2:45 pm How To Stop Wasting Money On POS Dan Frailey - EVP, Business Development, IMS
Masters Of Data And Category Management
2:25 pm - 2:45 pm Time For A Change: A New Approach To Pricing In The Exhibit And Event Business Jim Obermeyer - Vice President, Hamilton ChicagoHamilton is an experiential marketing firm. ‘Experiential Marketing Firm’; that’s actually a fairly recent term used as a descriptor for companies in our industry. Many of you may recognize the term exhibit designer/producer or exhibit house. The reality is that today we are more about creating face-to-face marketing experiences than building stuff. In our brief time together, I would like to present a new idea – or perhaps a new way to look at the costs involved in doing what we do for companies like yours.
Masters of Martech
2:45 pm - 3:25 pm Workshop: Developing A Game Plan: Martech Negotiation Strategy Huddle Anita Chung - Category Manager, Marketing, SalesforceStruggling to make an impact on your firm’s Martech strategy? This exclusive boardroom will provide a forum for you to swap stories and deal points you need to make your next Martech negotiation a success.
Masters of Data And Category Management
2:45 pm - 3:25 pm Fireside Chat: To Infinity And Beyond: The Future Of Programmatic Steven Schwartzman - Manager, Marketing Procurement, Sony Pictures Entertainment Mike Hans - Founder & CEO, The Forge Group
Doctorate - Boardroom
2:45 pm - 3:25 pm Workshop: Determining Where You Stand: Benchmarking Your Agency Dollars Paul DeLucchi - Category Manager, Adobe Systems David Gallaer - VP, Category Management, MUFGEveryone seems to want to benchmark their agency spend but few know where to start – until now! This exclusive boardroom session will share best practices surrounding how to:
•Scope out a benchmarking initiative
•Identify where data is available
•Determine how benchmarking services can assist in your effort
•Vendors have benchmarking rates; what companies are the best to use; what are the best compare?
•How to take action from your benchmarking effort.
3:25 pm - 4:05 pm
California Cooler Break In The Solutions Zone
4:05 pm - 4:30 pm
Presentation: The Continued Rise Of In-Housing
Bill Duggan -
Group Executive Vice President,
Association of National Advertisers
Marketers have historically taken agency work in house to save money and for faster turnaround. While those reasons are still important, transparency and data protection are now accelerating the in-housing trend. This session will share findings from a new ANA survey on in-house agencies and provide relevant examples of marketers who are leading the way.
4:30 pm - 4:40 pm
The Elephant In The Room
Aaron Carpenter -
President/CEO,
TideSmart West – A TideSmart Global Agency
If you’re a procurement professional tasked with selecting an experiential agency, and you happen to be reading this from the confines of your office, seek an open space immediately.
There's an Elephant In The Room!
4:40 pm - 5:30 pm
Barside Chat: Ask A Marketing Procurement Leader
Sebastien Slek -
Executive Director - Global Sourcing Marketing,
Warner Media
Mary Ann Brennan -
Senior Director, Global Procurement,
Mattel
A crowd favorite from last year, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A before we drift off to the Seaside Reception to close out the day
Sebastien Slek
Executive Director - Global Sourcing MarketingWarner Media
5:30 pm - 7:30 pm
San Diego Seaside Reception @ Seaview Grand Hyatt
Enjoy a fun breezy evening mingling with your fellow attendees and friends on the verandah overlooking the pristine waters of the San Diego Bay. This nautical-themed event will incorporate the laid back feel of San Diego – America’s Finest City - with a touch of sophistication, excitement, and fun!