ProcureCon Marketing 2024
November 18 - 20, 2024
JW Marriott LA LIVE, CA
Day 2 - Innovation and Transformation: Becoming An Effective Change Agent
7:20 am - 8:20 am
Breakfast in The Solutions Zone
7:20 am - 8:20 am
Women in Procurement Breakfast
Ellen Castro -
Chief Energizing Officer,
(formerly of ExxonMobil)
Due to popular demand we’re bringing back the Women In Procurement Breakfast to ProcureCon Marketing. You’ll have an intimate setting to discuss the challenges women in procurement face and celebrate their successes. Space is limited to just 40 attendees.
***An invitation to RSVP will be sent in mid-October to procurement practitioners registered for the conference. However, if you would like to confirm your spot earlier you may do so by emailing Michael.Dunlap@wbresearch.com after registration.
8:20 am - 8:30 am
Chairperson’s Opening Remarks
Steve Woods -
Chief Executive Officer,
TideSmart
8:30 am - 9:10 am
Panel: To Infinity and Beyond: Enabling the Digital Transformation Journey
Magali Gaiato -
Manager, Marketing Procurement,
Unilever
Larry Smith -
Strategic Sourcing Director, Global Marketing,
Mars Inc (Formerly)
Carl Scott -
Global Business Development Director,
Adstream
Ken Zinn -
Vice President, Digital Marketing,
Zurich Insurance Group
Steve Woods -
Chief Executive Officer,
TideSmart
There’s no shortage of digitization and transformation initiatives taking place these days. If you’re feeling left out of the party your not alone. Two leading CPG firms will explain how they played a critical part in their organization’s broader digital transformation journey. Key takeaways include:
· Tools (such as digital asset management) that you can use as a core part of your digital transformation journey
· Approaches marketing procurement can take in enabling digital transformation
· How and why should marketing procurement be taking the lead in connecting the dots and managing collaboration in the digital asset management space
· What steps should practitioners take now to begin this journey?
· And what conversations should marketing procurement be having with their related suppliers?
9:10 am - 9:50 am
Panel: Driving Leadership: Finding Production Innovation Without An Increase In Budget
Tara Agen -
Global Head, HP Marketing Operations,
HP
Emily Bruhn -
Senior Manager Strategic Sourcing – Marketing,
Medtronic
Michael Takyi -
Marketing Procurement Lead for the Americas,
Castrol
Bobby Chein -
Global Sourcing Manager,
Expedia Group
Mat Mildenhall -
Chief Client Officer,
eg+ worldwide
Steve Woods -
Chief Executive Officer,
TideSmart
Steve Jobs once said “Innovation Distinguishes A Leader and Follower’. Are you looking to be a leader when it comes to production innovation but not sure where to start? This enlightening panel will showcase some of the big wins and ideas procurement has applied in this area so that you can make an impact when you’re back in the office next week and throughout 2020. This workshop will give you insights surrounding:
• The latest trends in production spend
• How to best manage your production partners
• What your production partners want out of their clients
• What are some innovative ways to find value in the production process
9:50 am - 10:10 am
Presentation: In-Housing Digital Media Services, The Do’s And The Don’ts
Travis Lusk -
Head of Tech, Ebiquity North America,
Ebiquity
10:10 am - 10:50 am
Panel: Developing A Path For Success: Benchmarking Strategies That Work
Nelson Geter -
Strategic Sourcing Lead, Marketing Procurement,
Facebook
Liz Ziegler -
Sr. Manager, Strategic Sourcing & Category Management,
Vail Resorts
Manuel Reyes -
Chief Executive Officer,
Cortex Media
Stacy Joslin -
Senior Director, Global Business Partner, Marketing,
InterContinental Hotels Group
Steve Woods -
Chief Executive Officer,
TideSmart
Benchmarking can be a valuable activity for both an advertiser and an agency however it does require some careful analysis and caveats to ensure that a true ‘apples to apples’ comparison is being made. This panel will provide differing perspectives on their benchmarking journey, giving you the inspiration needed to push past any roadblocks you may encounter. Key points for discussion include:
• Different sources of benchmarking data and where you can find them
• Do you create your own cost model or do you farm it out to someone else?
• Key questions to ask when purchasing benchmarking data
• The right and wrong way to approach benchmarking with your agency
Stacy Joslin
Senior Director, Global Business Partner, MarketingInterContinental Hotels Group
10:50 am - 11:30 am
Awake & Bake Networking Break In The Solutions Zone
11:30 am - 11:50 am
So You’ve Cut Costs…But Have You Created Value
Jason Galloway -
Managing Director, Customer Advisory,
KPMG
Nathan Clark -
Director, Procurement Advisory,
KPMG
Sébastien Slek -
Executive Director - Global Sourcing Marketing,
WarnerMedia
Unlocking the value in marketing spend requires procurement play a role far beyond rate negotiation. In the digital world, marketing will need help selecting and managing vendors, media and new technology, all while mitigating risk. Come hear how WarnerMedia procurement and other KPMG clients have taken on an expanded role to drive tangible business value.
11:50 am - 12:50 pm
Interactive Roundtables
Fiona Foy -
Managing Director, FirmDecisions North America,
FirmDecisions
Jim Mason -
Senior Client Partner,
Ebiquity
Phil Zolit -
Manager, Procurement,
Metropolitan Museum of Art
Sean Everland -
Senior Manager, Marketing Sourcing,
Danone North America
Meghan Madl -
SVP Business Developemnt,
Zorch
Lauren Senter -
SVP Business Development,
Zorch
Donna Sharp -
Managing Director,
MediaLink
Sosti Ropaitis -
Senior Vice President,
MediaLink
These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience and don’t be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests and responsibilities.
1. Optimizing The Client Agency Relationship – How To Maximize Your Media Investment Fiona Foy, Managing Director FirmDecisions North America & Jim Mason, Senior Client Partner, Ebiquity
2. Sponsorship TBD
3. Print Phil Zolit, Manager, Procurement, Metropolitan Museum of Art
4. Public Relations/Publicity Caitlin Michaelis, Category Manager, Unum
5. Driving Sustainability In Marketing Procurement Sean Everland, Senior Manager – Marketing Sourcing, Danone North America
6. Mitigating Risk When Sourcing Branded Merchandise Lauren Senter, SVP Business Development, Zorch & Meghan Madl, SVP Business Development, Zorch
7. Emerging Procurement & Marketing Models - Insights Into The Organizational Change And Shifting Role For Marketing Procurement Leaders, Donna Sharp, Managing Director & Sosti Ropaitis, SVP, MediaLink
12:50 pm - 2:00 pm
Lunch for All Attendees
12:50 pm - 2:00 pm
Private Lunch Sponsored By Scope
(Open To All Attendees)
Track A: Keeping It Safe: Brand Safety
2:00 pm - 2:50 pm Panel: Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety Jenny Reints - Director, Global Indirect Strategic Sourcing, Chamberlain Group Lauren Costley - Strategic Sourcing Category Manager - Marketing & Events, American Cancer Society Jason Cammorata - VP of Sourcing, MDC Partners Philip Guiliano - Partner, BrandActive David Clifton - Board President, Quality Certification AllianceEverybody knows that, ‘An Ounce Of Prevention Is Worth A Pound Of Cure’, but how do you know if you’re taking the right steps (or ‘dose’) to protect your brand?
Also, when viewed holistically, brand safety is about much more than content placement. Any asset with your brand (both digital AND physical can create a plague of problems for your organization.
This panel will share perspectives on what the right ‘medicine” should be for your company, giving you insight on:
• Developing a holistic brand safety and related risk mitigation plan
• Pitfalls and risks associated with both branded merchandise and digital advertising
• What to ask/negotiate with your brand safety suppliers
Lauren Costley
Strategic Sourcing Category Manager - Marketing & EventsAmerican Cancer Society
(Open To All Attendees)
Track B: Masters In Media
2:00 pm - 2:50 pm Workshop: Career Development In Marketing Procurement – Setting Goals For Success Stacy Joslin - Senior Director, Global Business Partner, Marketing, InterContinental Hotels Group Simona Rabsatt Butler - Sr. Director - Global Strategic Sourcing, Marketing, Visa J. Francisco Escobar - President and Founder, JFE International Consultants, Inc. Catherine Haiston - Senior Director, Strategic Sourcing, Gap Pablo Carreno - Procurement Team Lead - Marketing, PR, Media, News, HR, BloombergThis workshop, led by various practitioners at different stages in their careers, will talk through their goal setting process and related successes/achievements. You’ll leave this session with a clear understanding of
• What it takes to get to that next level (in your current role or outside of it)
• Tools and techniques to actively manage your career
• How to better leverage your annual goal setting process
Stacy Joslin
Senior Director, Global Business Partner, MarketingInterContinental Hotels Group
(Targeted Towards Those With 3+ Years Of Related Experience)
Track C: Advanced Practitioners Workshop
2:00 pm - 2:50 pm Workshop: How To Source Media In Unfamiliar Markets Bobby Chein - Global Sourcing Manager, Expedia Group(Open To Marketing Procurement Practitioners Only)
Boardroom: Industry Specific Boardroom
2:00 pm - 3:50 pm Boardroom: Marketing Procurement In The Pharmaceutical Industry Susan Hurst - Senior Procurement Manager - Marketing & Sales, Teva Pharmaceuticals Sherry Epting - US Commercial Procurement Leader, AstraZenecaThe pharmaceutical industry has a unique set of challenges, restrictions, and compliance requirements as it relates to both developing and executing marketing campaigns.
This session will talk through those challenges as well as how you as a procurement practitioner can ensure your marketing suppliers are up to the test.
This is a must-attend session for all practitioners in the pharmaceutical industry.
Procurement Practitioners affiliated with the Pharmaceutical Industry will be automatically added to the attendee list for this session upon registration.
A confirmation will be sent to all eligible attendees in mid-October. If you have any questions please email the Event Producer, Michael.Dunlap@wbresearch.com
2:50 pm - 3:30 pm
Workshop: Safety First: How to Protect Your Brand During Exponential Rise of Influencer Marketing
Jacqueline Gates -
Lead Procurement Manager - Lubricants Marketing Contracts,
Shell
Back in the 1800s, the queen and the Pope endorsed patented medicines, heightening the appeal and adding an element of “pop culture” to a fairly dull industry.
In today’s landscape, anyone with a YouTube account can be an influencer. While that presents a great deal of opportunity to your brand, it carries some risk to your brand as well. This workshop will give you some tips and pointers to:
· What makes influencer’s different? Contracting best practices to protect your brand
· Are those real people that are liking your influencer’s content? Auditing to avoid bot traffic
· Horrible headlines: Stay out of the FTC’s cross hairs by following the rules around endorsement disclosures
2:50 pm - 3:30 pm
Workshop: How To Become An Ethical Rock Star: The 21st Century Trust Stack
Andrew Susman -
Co-Chair,
Advertising Trust & Transparency Forum
Ken Zinn -
Vice President, Digital Marketing,
Zurich Insurance Group
In today’s business environment, brands face immediate and devastating consequences when trust is lost with their ever-powerful consumers. Relying on abstract corporate ethical statements and legal compliance is not sufficient to make consumers, customers, and stakeholders comfortable.
To address this gap, the Trust and Transparency Forum is pleased to announce, preview, and invite partners into their launch of the 21st Century Trust Stack. Incorporating an Ethical Certification Program, this initiative is designed to empower brand partners with the systems and structure to support transparent, fair, and ultimately trusted relationships between organizations and individuals.
This session will empower attendees with the questions to ask and some of the tools necessary to serve as ethical rock stars within their own organizations.
2:50 pm - 3:30 pm
Workshop:Experts Recap and Roundtable Discussion
As our afternoon experts track comes to a close, we’ll use this session to follow up on any outstanding points from the previous sessions as well as cover any additional adhoc topics that you want to share.
3:50 pm - 4:30 pm
Boardroom: Marketing Procurement in the CPG Industry
As those of you in Consumer Packaged Goods (CPG) industries can attest, marketing teams wield quite a bit of influence throughout the organization.
To be fair, major consumer brands like Coca-Cola, Mars, Pepsi, and others wouldn’t have the brand recognition they do today without years of marketing investment.
This boardroom will give you an opportunity to swap stories with your peers in this industry to discuss some of the challenges, issues, and accomplishments unique to this category.
Procurement Practitioners affiliated with the CPG Industry will be automatically added to the attendee list for this session upon registration.
A confirmation will be sent to all eligible attendees in mid-October. If you have any questions please email the Event Producer, Michael.Dunlap@wbresearch.com
3:30 pm - 4:10 pm
ProcureCon Pub Break In The Solutions Zone (Last Chance To Visit The Solutions Zone)
4:05 pm - 4:50 pm
Keynote Presentation: Spirited Leadership: It’s All About Trust
Ellen Castro -
Chief Energizing Officer,
(formerly of ExxonMobil)
Looking to increase trust among your business partners, stakeholders, and the like? Our Chief Energizing Officer, Ellen Castro, has a plan for you! This enlightening keynote will take your relationships to the next level to improve your success.
Ellen’s personal corporate experience includes leading a $90M profit center of 500 employees for Exxon. She was the highest ranking female in Marketing, earning 5 promotions in 11 years before she decided to re-invent herself in graduate school. After Harvard, Ellen directed the merger/acquisition process for a national healthcare alliance that grew from 1,000 to 5,000 employees.
4:50 pm - 5:30 pm
Barside Chat: Ask A CPO/Marketing Procurement Executive
Terri Bowers -
Senior Group Business Engagement Manager Marketing/Advertising,
Microsoft Corporation
Steven Dubroff -
Senior Director, Procurement,
Hilton
Alison Panza -
US Head of Procurement,
Ferring Pharmaceuticals
Sébastien Slek -
Executive Director - Global Sourcing Marketing,
WarnerMedia
A crowd favorite from the past two years, key marketing procurement leaders and advisory board members will be on hand to answer any and all questions you’d like to ask your own leadership but may be afraid to ask. You won’t want to miss out on this lively and exciting Q&A before we drift off to the Boots and Saddle Reception to close out the day.
Terri Bowers
Senior Group Business Engagement Manager Marketing/AdvertisingMicrosoft Corporation
5:30 pm - 6:30 pm
ProcureCon Speakeasy Reception (Off Site at Speakeasy Bar in Downtown Austin – Shuttle Pickup In Lobby of Austin Hyatt)
During Prohibition, the bootlegging business was very prominent, and illegal “speakeasies” replaced saloons that had been shut down. Secretly operating in basements of abandoned buildings and office buildings, patrons would enter through the alley. You would need to either whisper the password of the night, knock a special knock, or have a membership card to gain access. An owl behind the bar meant it was the place to be. Be sure and take a look above the bar!