Carl Scott

Global Business Development Director Adstream

Carl has vast industry experience across global brands, production leadership across content and broadcast. Expertise in Martech solutions across global DAM and connective data solutions. Carl has extensive international relationships and networks, working closely with industry leaders. His remit is to facilitate global brands in identifying how technology solutions can provide huge efficiencies around the new challenges, within the complex world of content, digital & production-based processes and delivery to media. Carl is a seasoned professional with over 37 years of Agency networks, working at DDB, AMV•BBDO across many global brands. Before joining Adstream, Carl was one of the founders of Craft Worldwide, IPG’s global production agency, operating in over 20 markets as Global Operations Director of Broadcast & Content. He has a strong track record of creating efficient, cost effective, commercially-driven solutions, driving innovation globally with the operational that are needed to deliver value to clients. Carl is attending a panel discussion with senior procurement leads from: Unilever, IHG, Zurich Insurance and Ex-Mars lead on, ‘To Infinity and Beyond: Enabling the Digital Transformation Journey’