Travis Lusk

Agencies are pushing and Advertisers are accepting that non-transparent services are a means to finding efficiencies. Instead of "buyer beware", move yourself to "buyer be smart" in this workshop and come away understanding the advantages and disadvantages for both agency and advertiser of such agreements.

In this session you will learn

• Questions to ask the agency
• Governance and guardrails on your supply chain
• Communicating compromises
• Measures of success