In an increasingly competitive and complex marketing world, procurement professionals need to understand the evolving dynamics between brands and agencies. Join agency leaders as they share valuable insights into new agency models, the impact of technology, and how to optimize collaboration for stronger, more effective marketing outcomes.

• Gain fresh perspectives on navigating the modern agency landscape
• Explore emerging agency models that shape brand partnerships
• Leverage insights to enhance joint marketing performance 

In an evolving marketing landscape, one-size-fits-all no longer applies. This fireside chat will explore the strategic advantages of cultivating a diverse agency ecosystem—spanning boutique specialists to global networks. Learn how a well-balanced partner mix can drive innovation, agility, and value, and what procurement’s role is in shaping and sustaining that ecosystem for long-term success.

• Discover advantages of blending boutique specialists with global networks
• Foster strategies for driving agility and value through agency diversity
• See how to leverage agency mix for competitive edge