ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

J. Francisco Escobar, CEO/Founder at JFE Consultants

J. Francisco Escobar

JFE Consultants

Check out the incredible speaker line-up to see who will be joining J. Francisco.

Download The Latest Agenda

Day 3

Wednesday, November 20th, 2019

8:45 AM Panel: Adding Value And Delivering Back To The Business Beyond Savings: Transforming And Enhancing The Perception Of Marketing Procurement

After two days of great content it’s time to start determining an action plan to go forward – and you can’t accomplish that without a dramatic shift in how marketing procurement is perceived in your organization.  This engaging panel will share tips, trials, and techniques to help you address the following::

• How to create investment when you can no longer cut your way to growth
• How do you define value? Is this by cost or return?
• Developing a change in language to mold the conversation of marketing procurement
• Using self promotion to illustrate the benefits that marketing procurement bring to other departments and the wider business
• Moving from engagement to alignment with marketing