ProcureCon Marketing 2024
November 18 - 20, 2024
JW Marriott LA LIVE, CA
Day 3 - Measuring Your Team’s Success
7:45 am - 8:45 am
Breakfast
8:45 am - 9:25 am
Panel: Adding Value And Delivering Back To The Business Beyond Savings: Transforming And Enhancing The Perception Of Marketing Procurement
J. Francisco Escobar -
President and Founder,
JFE International Consultants, Inc.
Mary Ann Brennan -
Expert,
Marketing Procurement
After two days of great content it’s time to start determining an action plan to go forward – and you can’t accomplish that without a dramatic shift in how marketing procurement is perceived in your organization. This engaging panel will share tips, trials, and techniques to help you address the following::
• How to create investment when you can no longer cut your way to growth
• How do you define value? Is this by cost or return?
• Developing a change in language to mold the conversation of marketing procurement
• Using self promotion to illustrate the benefits that marketing procurement bring to other departments and the wider business
• Moving from engagement to alignment with marketing
9:25 am - 10:05 am
Workshop: Perception Is Everything: Exploring The Agency Client Partnership
Leah Power -
Executive Vice President, Agency Operations,
Institute of Communication Agencies
Looking to be a better partner with your agency? Want to know the inside dirt on what you’re agency thinks of you?
This session will help you answer those questions and much more! The EVP of Agency Operations at the Institute of Communications Agencies will talk through the research results of her survey on agency/client perception.
Called the Marketing Relationship Pulse, the project will aim to provide, for the first time, insights from agencies and clients to reveal a detailed barometer of the nature of partnerships in marketing, benchmarked against global results.
You’ll leave this session with greater insight on how to sustain a successful partnership and business.
10:05 am - 10:45 am
Panel: Buzzword Bingo
Stacy Joslin -
Senior Director, Global Business Partner, Marketing,
InterContinental Hotels Group
Katrina Bott -
Director, Global Strategic Sourcing - Marketing & Advertising,
Capri Holding
Larry Smith -
Strategic Sourcing Director, Global Marketing,
Mars Inc (Formerly)
Katie Levesque -
Procurement Manager and Relationship Lead,
Brighthouse Financial
For a lighter touch this morning (it is Day 3 and all), we’ll have 4 marketing procurement experts give their quick thoughts, raw feelings (hates and loves!) on a buzzword that the moderator throws out at them. What do we really mean when we say things like:
•Working/Non-Working
• Having A Seat At The Table
• Transparency
• Transformation
• Adding Value
• Agency Partnership
• Becoming a Change Agent
Stacy Joslin
Senior Director, Global Business Partner, MarketingInterContinental Hotels Group
10:45 am - 11:15 am
Interactive Presentation: How Intentional Sourcing Makes Your Marketing More Effective
Sydni Craig-Hart -
CEO,
Smart Simple Marketing
Lily Doxy -
Marketing Manager for Business,
American Express
Your target audience is more diverse than ever before, but is your brand too homogeneous to reach them? Diversity in marketing goes beyond ads that feature multicultural people. If the teams who are building your brand aren’t representative of your diverse audience, you could be hurting more than your bottom line; you run the risk of making image-damaging marketing blunders.
This presentation will bust common diversity and inclusion myths and share insights from a number of successful enterprise initiatives to include a variety of perspectives in their supply chain. You’ll walk away with a true understanding of the leveraging supplier diversity in your marketing programs, and helpful procurement tips you can embrace within your organization right away.
Find out:
• How diversity (or lack of it) is impacting your brand marketing.
• When it’s time to switch vendors, even if it’s a hassle.
• Examples of successful multicultural marketing initiatives you can model.
• How to intentionally invite diverse perspectives into your organization
11:15 am - 11:35 am
Sunrise & Shine Networking Break
11:35 am - 12:15 pm
Interactive Case Study: Managing Agencies Through Product Life Cycle
Dana Small -
Global Strategic Sourcing Manager,
BioMarin
12:15 pm - 12:55 pm
Closing Panel: Actions To Take To Make The Case For Change And Move Your Program Up The Maturity Curve
Catherine Jones -
Director, Global Strategic Sourcing, Marketing & Sales,
VMWare
Lauren Costley -
Strategic Sourcing Category Manager - Marketing & Events,
American Cancer Society
Erik Anderson -
Strategic Sourcing Manager – Marketing,
Discover Financial Services
Solana Stokes -
VP Procurement, Marketing, Media, and Research,
Discovery Communications
Ruchi Jhaveri -
Strategic Sourcing Manager,
Uber
Given the rapid change and demands facing your stakeholders, you can’t afford to keep your program at a standstill. It’s a matter of when (not if) you move your program up the maturity curve in today’s environment. But how do you get yourself out of the day-to-day execution of your program to focus on long-term improvement?
• How to develop and communicate the business case for improvement
• Defining program maturity milestones
• Leveraging and strengthening relationships with your staffing partners
• Developing and implementing program KPIs to measure success
Lauren Costley
Strategic Sourcing Category Manager - Marketing & EventsAmerican Cancer Society
12:55 pm - 1:25 pm
Networking Lunch
1:25 pm - 1:25 pm
Conference Concludes
1:30 pm - 2:30 pm
Post-Conference Austin Distillery Tour (Optional)
***An invitation to RSVP will be sent in mid-October to procurement practitioners registered for the conference. However, if you would like to confirm your spot earlier you may do so by emailing Michael.Dunlap@wbresearch.com after registration.***