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The impact of AI-based transformation can be seen across every industry and will pick up momentum in the next 12-18 months. Stagwell is building the runway with innovative products that benefit our clients. Our products empower them to be more efficient and effective while delivering personalized experiences at scale, as well as deliver for our own operations to enhance brand-consumer interactions. Download this white paper to read examples of our most recent work in AI. Together, let’s imagine what Stagwell’s AI capabilities can achieve for your brand.

The agency ecosystem is having to reinvent itself. New research from global media advisors MediaSense, in partnership with the World Federation of Advertisers (WFA), shows an overwhelming proportion of major multinational brands looking to improve their agency model with just 11% of respondents believing their current agency model fits their future needs, while 24% believe it is unfit for future purpose. Essential reading for advertisers looking to optimize agency relationships.

According to a 2023 study by the ANA, 54% of in-house agencies handle some media planning/buying services. One-third have some in-house programmatic capabilities. The vast majority of top spending advertisers reported that they were looking for ways to collaborate more seamlessly and build more efficiency and transparency with agency partners. Whether you have an established omni-digital, in-house media buying workflow—or you’re simply looking to track, reconcile, optimize, or pay for your media buys with your agency partners—use this resource toolkit to ensure you have the tools and processes in place to reducing risk, inefficiency, and errors.

This report is based on an August 2023 webinar conducted by marketing leaders from RR Donnelley (RRD), SP Richards, and Dick’s Sporting Goods, hosted by WBR Insights. The webinar explored how brands can deliver engaging content to the market faster and more effectively. More specifically, contributors discussed three topics intrinsic to that objective: content automation, artificial intelligence, and personalization. This report will summarize the key points of the discussion and provide suggestions for readers on how to leverage these three pillars of contemporary marketing for a more effective content strategy.

This report examines the current state of marketing procurement, providing an in-depth look at what companies need in their strategic partnerships. It explores insights from marketing, digital, and procurement leaders within a variety of business types. Finally, the report reveals where some organizations struggle when working with external partners and how they hope to evolve their brands in the future.

Key Takeaways:Drive change and augment existing practices Create synergies across marketing ecosystems Gain economies of scale through specialized creative production and automationSpeakers:Luke Sevcik, Director of Creative - Visual Merchandising, DICK'S Sporting GoodsAdam Fox, VP of Marketing, S.P. RichardsAndy Johnson, VP, Operations, Global Brand Solutions, RR Donnelley

Currently, most brands are unprepared to create content for the virtual world and Web 3.0. Increasing demand for creative, impactful marketing content and omnichannel experiences is putting pressure on them to develop these capabilities and scale next-generation content efforts still in the pilot stage. This report analyzes how successfully marketing and marketing procurement leaders are optimizing their strategies for Web 3.0 marketing through strategic partnerships with innovative content vendors.

Base Beauty Creative Agency accelerates growth for our clients across all sales channels and consumer touchpoints - owned, paid and earned - breaking down client silos to craft needle-moving marketing. Here are recent holistic digital ecosystem client success stories for Tom's of Maine (personal care), Viviscal Pro (hair care), Epionce (professional skincare), Face Reality (acne skincare).

 In the United States, state production incentives are government programs designed to attract business and create jobs in specific states. They’ve been active for decades and have enabled states like Georgia and Louisiana to become some of the biggest media and entertainment production centers in the world, adding thousands of jobs to their economies. For recipients of production incentives, this can mean actual cash back on productions. However, many brands may be missing opportunities to receive cash back for shooting commercials or other types of advertisements. By adding state production incentives as a best practice, brands have the potential to save hundreds of thousands or even millions of dollars each year. In this report, you’ll learn more about the benefits of state production incentives, how companies like yours can utilize them, and how third-party advisory firms can help. Based on a survey of 100 business leaders from across North America and Europe, we’ll explore their knowledge of these exciting opportunities.

Our Marketing Procurement Trends Report will give you a behind-the-scenes look at successful sourcing and procurement initiatives. We’ll provide you with a myriad of actionable tactics that you can apply now to stay up to date with the industry