SwagUp, a BDA company, is a self-serve swag platform built for companies of all sizes and teams within enterprises looking to scale their programs with ease. Combining premium custom merchandise with a tech-forward platform, SwagUp makes it simple to create, manage, and distribute swag from one centralized dashboard.

From swag packs and bulk orders to branded shops and redeem pages, teams can streamline every touchpoint without the operational lift. Built-in storage, global fulfillment, and integrations with existing systems ensure programs run efficiently at any scale. Backed by BDA's sourcing power and expertise, SwagUp delivers high-quality, on-brand swag paired with smart tools designed to simplify and elevate the entire experience.