At KPMG, our goal is to help companies build capabilities critical to thriving in highly disruptive environments. How companies plan, source and manage their creative & media investments is one of those capabilities. Each year, managing marketing investments becomes more difficult while simultaneously becoming more vital. Whether it is formulating a sourcing strategy, selecting and managing agency partners, benchmarking agency/media rates, or measuring spend effectiveness, each has a significant impact on marketing’s top and bottom-line performance.
We believe a firm's capabilities must meet today’s needs and tomorrow’s ambitions. Our goal is to provide solutions that allow companies to accomplish both.
Find out more about
the KPMG’s vision for the Future of Marketing at https://advisory.kpmg.us/insights/future-customer-connections/future-marketing.html