Base Beauty has a history of creating significant growth for the most influential global corporations & investors. Founded over 15 years ago by beauty marketing expert Jodi Katz, our team of seasoned beauty and wellness marketing and creative professionals accelerates growth for our clients across all sales channels and consumer touchpoints - owned, paid and earned -, breaking down client silos to craft needle-moving marketing for brands within global corporations such as Galderma, Colgate Palmolive, Church & Dwight, Wella and more. Our marketing expertise is featured often in business publications Glossy, WWD and Business of Fashion.

Base Beauty is a certified Women’s Owned Business through WBENC, and the recipient of the Best of Small Business Award, Enterprising Women of the Year Award and a Digiday Worklife Awards Finalist. The agency produces the top-rated industry career journey podcast, WHERE BRAINS MEET BEAUTY®.